Event will start in
To succeed in the future, industry leaders and companies must re-envision every aspect of what they do and how they do it. First, they need to embrace data-driven decision-making and a data-driven culture. That means having, or having access to, the right technology, while also producing premium content, delivered in a cost-effective manner to an audience that is engaged with the brand. There’s a lot of focus on user experience and loyalty, with companies trying to create a more direct relationship with consumers of content.
The fans now hold the power, and everyone is noticing. There is no better time than now to have substantial conversations on the relationship between consumer behavior and technology in the Nigerian Entertainment industry today. There’s an opportunity to build something that can truly transform the creative industry, and that is what technology provides.
What are the fundamental drivers of this change, and how have the industry leaders and stakeholders leveraged and integrated these E&M assets for growth? What roles do the Telcos and banks play?
The bottom line: follow the data. How can we create a system where the big funds are pouring into the creative sector because it’s been demonstrated that the industry means business?
The 2019 edition of NECLive will focus on conversations centered around Mobile Data, Consumers And The Future Of Entertainment.