Thank you for showing up.

10:15 AM · Creative Economy panel

Ire Culture

With Charles Born, Amaka Umeh and Nnenna Jacob-Ogogo

Ire Culture opened the first panel of the day and took it straight to the question everyone had an opinion on: what does it really mean to be pro-Nigerian?

10:50 AM · Hype performance

N.A.T.E and DJ Eloswag

N.A.T.E and DJ Eloswag turned the hall into a dance floor. Within minutes most of the room was up and moving, and for a while it felt like evening had arrived early.

11:00 AM · Live events panel

Tobi Mohammed, Nathan Goodluck (N.A.T.E), Wale Ozolua and DJ Obi

The people behind the shows we line up for talked honestly about experience, creativity, and what it takes to put on a live event that people actually want to come back to.

11:30 AM · Performance

Greatman Takit

ADML, live

Before there was any talking, Greatman Takit gave us ADML live, and people got out of their seats to dance along with him.

11:30 AM · The room

Everybody

This is what the hall looked like while ADML played. People left their seats, phones came out, and even the front row joined in.

11:35 AM · Fireside chat

Dr. Foy and Greatman Takit

The ADML case study

With the song still ringing in the room, Dr. Foy joined Greatman Takit on stage to talk about how ADML grew from a home-grown record into a hit, and what the numbers behind it really looked like.

All day · Host

Tee A

Our host kept the day moving from start to finish, kept the jokes coming, and still managed to keep us more or less on time.

12:50 PM · Actors in conversation

Chimezie Imo and Uzoamaka Power

Chimezie and Uzoamaka had an easy, honest conversation about their craft, the work that happens behind the screen, and the roles that have stayed with them.

2:00 PM · Surprise performance

Eniola

An Afrobeat medley

Nobody saw this one coming. Eniola picked up the mic for a surprise Afrobeat medley, and the room was smiling the whole way through.

2:05 PM · Keynote

Godwin Tom

Building Africa’s creative workforce for global success

Godwin took the stage on his own to talk about the people behind the work: how we train, keep and grow the talent our creative industry needs if it is going to compete anywhere in the world.

12:10 PM · BHM session

Ayeni Adekunle, Njideka Akabogu, Iretomiwa Akintunde-Johnson and Joseph Enesu

Moderated by Ire Culture

The BHM team spoke about the work of building for Nigeria’s creative industry. Joseph Enesu walked the room through Plaqad and how it helps brands and organisations stay close to the conversations that matter to them, especially in the moments when a quick, well-informed response makes all the difference.

2:45 PM · Film panel

Dika Ofoma, Kayode Kasum, Efa Iwara, Chinaza Onuzo and Omowunmi Dada

Moderated by Jennifer Ukoh-Osamwonyi

The film panel took on Nollywood’s global ambition and tried to answer the big question honestly: what will it really take for our stories to win the world?

1:20 PM · Music panel

Foza Fawehinmi, Bizzle Osikoya, Femisoro Ajayi and Excel Joab

Moderated by Abby Ademola, Beat FM

The music panel got into the business side of Nigerian music, with people who work inside it every day sharing what is working, what isn’t, and where it could go next.

3:25 PM · Fashion panel

Ozinna Anumudu and Oluwaseye Oladejo

Moderated by Gbemi Olateru-Olagbegi

The fashion panel looked at what it takes for clothes designed and made here to be seen, bought and worn far beyond Lagos, and the room had plenty to say about it.