At NECLive 2025, advertising veteran and creative entrepreneur Steve Babaeko celebrated the global rise of Afrobeats, describing it as a genre that has “kicked down the doors of global music.” Babaeko highlighted how Nigerian artists have not only captured international attention but also reshaped the global music landscape, bringing African sounds and stories to the forefront of pop culture.
He emphasized that the success of Afrobeats reflects the power of creativity and strategic storytelling. “This is proof that African music and creativity can compete with the best in the world,” Babaeko said, noting that continued support, investment, and collaboration are key to sustaining the genre’s global impact. His remarks underscored NECLive’s focus on connecting African creatives with international opportunities and celebrating the continent’s rising cultural influence.
