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Category Archives: NEC

7 Takeaways from the Nigerian Entertainment Conference, #NECLive7

After several discussions, performances and heart-to-heart fireside chats at the recently concluded Nigerian Entertainment Conference, #NECLive7, here are some of the takeaways from the event.

1. Nigerian Entertainment industry will be worth more than $9.9billion by 2022.
To put this in a proper perspective, the industry will be churning out N3.55 trillion in the next three years.

2. Data will determine the future of entertainment in Nigeria.
For a long time now the Nigerian entertainment industry has been growing on autopilot, but technology is changing the way we create and distribute content.

3. Nigerian Entertainment Conference, NECLive will become a three-day event from next year.
The founder of BHM Group and convener of the Nigerian Entertainment Conference, Ayeni Adekunle announced in his keynote speech at #NECLive7 that the conference will now become a three-day event from next year and may even be hosted across Lagos, Abuja and Port Harcourt.

4. Nigerian content is becoming popular on the global scene.
Nollywood and Nigerian music industry are making waves around the world and global players are paying attention to our content.

5. A combination of smartphone and social media can turn anyone into a media powerhouse.
Maybe not really, but the barrier to producing and distributing content has been shattered by the duo of smartphone and social media.

6. NET Honours Award made a comeback and some notable people won.
Individuals were recognized for their roles in the events that shaped the year in review, using data from @theNETng website and social media platforms.

7. Live performances from upcoming music artistes, dance and stage play.
The event came alive with performances from Kabusa Oriental Choir, Dance Na The Main Thing, Theatre Hub Africa among others.

Did you attend the event? What was your best moment?

“Nigerian Entertainment Conference To Become A Three-Day Event From Next Year”- Ayeni Adekunle

The Founder of BHM Group and Chairman of the Nigerian Entertainment Conference, Mr Ayeni Adekunle has announced that the conference will become a three-day event from 2020.

He made the statement while speaking at the opening ceremony of this year’s edition of the conference, #NECLive7 held at the Landmark Centre, Lagos.

He also hinted at the possibility of hosting the conference across multiple cities in Nigeria — spread across Lagos, Abuja and Port Harcourt. He said that the expansion was necessary given the number of people outside Lagos who have expressed the difficulty they face in trying to attend the conference in the city.

The new schedule will make it possible for a growing number of potential attendees to be able to participate in the event.

#NECLive7: “Comedy Is Not Limited To Stand-Up”- Tee A

One of Nigeria’s foremost comedians and MC, Tee A while participating in a panel discussion with Olamide Akintobi at the Nigerian Entertainment Conference, #NECLive7 said that comedy is not limited to stand-up alone.

Tee A was responding to enquiries about who qualifies as a comedian in respect to the upcoming Eko Comedy Festival which he is the convener.

He said that comedy covers a variety of genres that cut across stand-up, social media skits and movies. Making instances with the likes of Nkem Owoh (Osuofia), Victor Osuagwu and others who have made a name for themselves by being movie comedians

“There are many actors who are comedian by their own right and whether you’re an Instagram comedian, Facebook comedian, standup comedian or even a joker, all these art forms on different platforms are all part of the industry,” he reiterated.

 

#NECLive7: Tope Oshin’s Fireside Chat With Bolanle Olukanni

A fireside chat between Tope Oshin and Bolanle Olukanni at the Nigerian Entertainment Conference delved into discussions about Nigeria’s entertainment industry  as regards to Nollywood.

Tope Oshin shared her experience as one of the first female film directors in Nollywood and how she was encouraged to try her hands on directing by the late ace director Amaka Igwe .

She also shared the challenges she encountered while starting out and how rigid the industry was at that time towards female directors.

Bolanle Olukanni drew the conversation towards the difference between home videos that are shot within three days and films that are made for the cinemas over a long period of time.

Oshin said that both forms are important and that it was necessary for Africans to tell their own stories, citing her experience at the Egyptian Theatre in Hollywood where her movie, New Money was screened.

#NECLive7: Democratizing Payments By Odun Eweniyi

At NECLive 7Odun Eweniyi, the Co-Founder and COO of fintech start-up Piggyvest, gave a presentation titled “Democratizing Payments”.

Her presentation identified the importance of creative and entertainment practitioners using technology in order to be accessed by their audiences.

Click Democratizing Payments to read.

The Business Of Numbers: A #NECLive7 Presentation By Fade Ogunro

Fade Ogunro, founder of BookingsAfrica.com, spoke at the lead panel at NECLive 7.

Her presentation showed clearly that the 21st entertainment business is clearly based on data, especially for the African market. Her business brings creatives together with audiences and clients to seamlessly connect and engage.

Here is her full presentation: The Business Of of Numbers

#NECLive7: Understanding Data For “The Purpose Of Economic Freedom” By Bayo Adekambi

The Chief Transformation Officer of MTN Nigeria, Mr Bayo Adekambi was part of the lead panel at Nigerian Entertainment Conference yesterday. He spoke on data and entertainment.

His presentation touched on global best practices and what is imperative for Nigeria. He also emphasised that “Music has gone beyond art, there is a strong blend of science.”

Click this link to read his full presentation. Data and Entertainment NECLive7

#NECLive7: Why Data Is Important For The Business Of Entertainment – ID Africa CEO Femi Falodun

Entertainment in Nigeria has been estimated to become a $9.9 billion industry by 2022 and what this means is that this huge amount of revenue is going to be plucked by those who position themselves to benefit the most from it.

Based on this information, the CEO of ID Africa, Mr Femi Falodun said that data will play a key role in determining the success of businesses in the entertainment industry.

He also said that entertainers and service providers should go beyond just doing the job and also provide feedback and report on the services they render. This will help to create data on the value of their services and also give them a tested process that they can replicate in future projects.

Registrations for the Nigerian Entertainment Conference, NECLive7 has closed

The April 19 deadline set for registrations for the Nigerian Entertainment Conference, NECLive7 has passed and the exercise has finally come to an end.

This also means that potential participants who didn’t register for the conference may not be allowed to be a part of the event.

The conference which will hold on Wednesday, April 24, 2019 at Landmark Event Centre, Victoria Island, Lagos is expected to be the best edition so far.

Key players in the Nigerian entertainment industry are billed to share ideas on how mobile, data, and consumer insights will change the dynamics of entertainment in the future.

With registrations closed, the focus has shifted to the main event and all roads now lead to #NECLive7.

#NECLive7: Nigerian Entertainment Conference Founder, Ayeni Adekunle To Make Bold Proposal For What African Entertainment Should Look Like

After seven years of what has now become a tradition for the entertainment industry, NECLive Founder, Ayeni Adekunle will makes a bold proposal for what the future of entertainment should look like in Africa, particularly Nigeria when the conference opens on April 24, 2019.

His proposal, Let’s Do Things Differently, will lead the discussions at NEC Live 7.

Earlier, he had written a piece that explained why the discussion about 2019 edition of the Nigerian Entertainment Conference would be on the Importance Of Data, And Mobile Technology To Creators And Consumers; And What It Means For The Future Of Entertainment  , tracing the journey of entertainment and media in Nigeria since 1996, while raising cogent queries about what the future holds.

“There’s an opportunity to build something that can truly transform the industry. And that’s what technology provides. From comedy to music, film, fashion, and media, how can we make sure that we build a future where our products are available to consumers where, when and how they want them? How can we make sure that experiences can be customised and personal? How can we create a system where the big funds are pouring into the creative sector because it’s been demonstrated that the industry means business?”

The lead panel will also feature Bayo Adekambi, Chief Transformation Officer of MTN NigeriaFade Ogunro of BookingsAfrica.comDayo Adeyelure of BookedByUsOdun Eweniyi of Piggyvest, Femi Bakre of KRAKSTV, and will be moderated by media personality, Oreka Godis.

NEC Live is brought to you by ID Africa, in partnership with African Creative Foundation, MultiChoice, Livespot, Huce Valeris, and BHM.