Yinka Ijabiyi is a seasoned Nigerian marketing communications professional and writer with over 25 years of experience spanning journalism, public relations, branding, and strategic marketing. He currently serves as the Acting Group Head of Marketing and Corporate Communications at FirstBank of Nigeria Limited and FBN Holdings, where he leads integrated communication strategies across seven markets. His role encompasses public relations, executive positioning, reputation management, and marketing campaigns that align with business goals and drive measurable growth.
Ijabiyi’s diverse career cuts across journalism, telecommunications, financial services, and the non-profit sector. He brings deep expertise in internal communications, digital marketing, CSR, media strategy, sponsorships, and publications management. Known for his ability to craft compelling brand narratives, he has successfully led brand repositioning efforts and data-driven campaigns for blue-chip brands across Nigeria, sub-Saharan Africa, and the UK.
A strategic leader with a strong commercial acumen, he has managed marketing budgets exceeding ₦80 billion, consistently delivering over 50% gains in output and achieving significant cost efficiencies. His contributions include overseeing FirstBank’s major rebranding efforts, milestone anniversary campaigns, and the customer-focused ‘Giants’ initiative. Yinka Ijabiyi is recognized for his creative approach, analytical mindset, and ability to translate business drivers into impactful brand and communication strategies.
So join Yinka for NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng
