Mike Dada is a Nigerian entrepreneur and marketing communications expert best known as the founder of the All Africa Music Awards (AFRIMA). He began his professional journey in the banking sector before pursuing his passion for marketing and public relations.
In 2014, Dada launched AFRIMA in partnership with the African Union to celebrate African musical talent and elevate the continent’s music on a global scale.
Through AFRIMA, Dada has championed unity and cultural pride across Africa. His vision is to use music as a tool for fostering continental identity, connecting diverse communities, and promoting Africa’s rich cultural heritage on the global stage.
So Join Mike for NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng
