At NECLive 2025, Atinuke Babatunde, Head of Content at MultiChoice West Africa, teased an upcoming initiative set to “shake the industry within a few days.”
Babatunde emphasized that this new development reflects MultiChoice’s commitment to innovation and supporting Africa’s creative ecosystem. Her announcement generated excitement, signaling a major shift that could redefine opportunities for creatives and stakeholders across the continent.
The reveal reinforced the idea that Africa’s entertainment industry is poised for transformative growth, with leading players like MultiChoice driving change and expanding the possibilities for creative talent.
