NECLive 2025 has reportedly opened discussions with music executive Matthew Knowles regarding a potential partnership aimed at expanding creative collaborations and industry opportunities. The conversation reflects NECLive’s ongoing mission to connect African creatives with global entertainment leaders, fostering cross-border innovation and growth in the continent’s entertainment ecosystem. This statement was announced at NECLive 2025.
Matthew Knowles is an American music executive, entrepreneur, and talent manager, widely recognized for managing Destiny’s Child and launching the solo careers of Beyoncé and Solange Knowles. He is the founder of Music World Entertainment, a label and management company that has shaped global pop and R&B for decades. Beyond artist management, Knowles is a speaker, author, and professor, teaching courses on the music business, leadership, and the global entertainment industry.
