At NECLive 2025, Kola Omotosho, a Top 5 finalist from the just-concluded Big Brother Naija Season 10 and a leading media strategist, highlighted the financial and structural challenges facing Africa’s content industry. In his session titled “The Business Side of Content Creation Is Struggling,” Omotosho examined how monetization, funding, and sustainable business models remain critical hurdles for creators across the continent.
Drawing on his experience as both a media professional and a reality TV star with a large audience following, he emphasized the importance of professionalizing content operations and adopting innovative approaches to revenue generation.
Omotosho’s insights underscored that while creativity is abundant, bridging the gap between artistic talent and viable business structures is essential for long-term growth and global competitiveness.
