At NECLive 2025, during the panel session titled “Investment & Monetization of the Creative Economy,” Jide Taiwo, journalist and cultural writer, shared insights on the state of the Afrobeats industry in Nigeria.
“We have only 30 big superstars in Afrobeats here,” Taiwo said, highlighting both the growth potential of the genre and the need to invest in emerging talent. His remarks underscored the importance of supporting rising artists to expand the industry’s reach, build sustainable careers, and strengthen Africa’s position in the global music landscape.

