At NECLive 2025, Mike Dada, President of AFRIMA and Lead Consultant at PRM Africa Marketing & Communications Ltd., emphasized the importance of self-reliance and proactive action within Africa’s creative industries.
“We need to save ourselves,” Dada said, highlighting the need for African creatives to take ownership of their growth, build robust infrastructure, and create opportunities that showcase the continent’s talent on the global stage. His remarks reflected a broader call to action for the industry to strengthen its foundations and drive sustainable development from within.
