Aare (Dr.) Abisoye Fagade is a distinguished Nigerian executive and marketing communications expert, currently serving as the Director-General of the National Institute for Hospitality and Tourism (NIHOTOUR). His appointment positions him at the forefront of developing Nigeria’s burgeoning tourism and hospitality sectors, a critical component of the nation’s creative economy.
Prior to his public service role, Dr. Fagade established himself as a titan in the private sector as the founder and Managing Director of Sodium Brand Solutions in 2009. Under his leadership, Sodium became a major player in Nigeria’s marketing industry, managing high-profile campaigns for multinational corporations like Coca-Cola and MTN. His expertise spans experiential marketing, brand strategy, and creative communication, built on a career that began in 1999.
Beyond his corporate achievements, Dr. Fagade is a dedicated community leader, having founded the Abisoye Fagade Foundation to tackle youth unemployment through skills training. He also holds the respected traditional title of Aare Asoju Oba of Ara Kingdom. Through his diverse roles, Dr. Fagade continues to bridge the gap between corporate strategy, cultural promotion, and national development.
So Join, Aare (Dr.) Abisoye Fagade for NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng
