At NECLive 2025, A’isha Umar Mumuni, Chief Digital Officer at MTN, delivered a keynote speech on “Accessing the Global Creative Innovation in a Digital Economy.” She highlighted Africa’s demographic advantage and its implications for the creative and digital economy.
“Africa has the youngest population on earth,” Mumuni said, emphasizing that this youthful demographic presents enormous potential for innovation, entrepreneurship, and creative growth. She noted that harnessing the energy, talent, and digital-savviness of young Africans is key to driving the continent’s cultural and economic influence on the global stage.
