At NECLive 2025, during the panel session titled “Accessing the Global Creative Innovation in a Digital Economy,” Hugo Obi, Founder of Maliyo, highlighted the enormous potential of Africa’s gaming sector within the broader creative economy.
“The video games industry is bigger than the film and music industry combined,” Obi said, emphasizing that gaming represents a massive opportunity for African creatives to innovate, create jobs, and capture global audiences. His remarks underscored the importance of investing in digital entertainment and leveraging technology to expand Africa’s creative influence worldwide.
