At NECLive 2025, during the panel session titled “Accessing the Global Creative Innovation in a Digital Economy,” Funso Finnih, General Manager of Business Growth at MTN, reflected on the evolution of Africa’s music industry.
“In the early 2000s, content was being imported to Africa,” Finnih said, highlighting how the continent once relied heavily on foreign music. He emphasized the significant shift today, as African artists and creators now produce globally consumed content, signaling the rise of a self-sustaining creative ecosystem.
