At NECLive 2025, Yinka Obebe, Founder & CEO of PopCentral, highlighted the transformative potential of artificial intelligence in Africa’s creative industries.
“AI is that one single thing that’s our advantage,” Obebe said, emphasizing how leveraging technology can give African creatives a competitive edge on the global stage. Her remarks underscored the importance of innovation and forward-thinking strategies in building a sustainable and internationally recognized creative ecosystem.

