At NECLive 2025, Dolapo Amusat, Founder of WeTalkSound, highlighted the vital role of community in building sustainable creative businesses in Africa.
He shared that WeTalkSound started as a community before evolving into a full-fledged company, reflecting a broader truth about the creative sector. “Communities are the bedrock of creativity,” Amusat said. “Your content consumers are not just viewers. They feel like they’re part of whatever you’re building.”
Amusat added that the world’s most successful creatives and platforms thrive on strong, engaged communities, making audience involvement a strategic necessity rather than an afterthought.
