Author Archives: Stacy Ketiku

Marketing and public relations technology company, Plaqad partners with NECLive organisers, ID Africa, for the ninth edition of its well-attended annual entertainment conference.

The hybrid entertainment conference will take place on Friday, April 29, 2022, with Plaqad supporting NECLive’s campaign strategies.

Plaqad is a company that assists brands with amplifying their messages by connecting them with influencers, content creators, and publishers and providing them with the tools and resources to engage their audience effectively.

With these campaign strategies, ID Africa will connect with a wide range of speakers and participants for NECLive9 while discussing the theme, Sustaining The Africa Momentum.

Femi Falodun, CEO of ID Africa, better expresses the importance of this conference:

“Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow. The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum,” he said.

With over 470 speakers and panellists, 70 exhibitions and brands, 14,000 physical attendees spread across the successful eighth edition of NECLive, ID Africa is organising NECLive9 in partnership with prestigious companies, including Hip TV, MTV Base, African Movie Channel, Trace TV, AV Edge, Huce Valeris, The GreenRoom Nigeria, Landmark, MultiChoice, Legit.ng, BHM, Mirus Events, Big Cabal Media, and X3M Ideas.

Leading communications and strategic advisory company, ID Africa, has confirmed its partnership with Landmark Event Centre for the ninth edition of NECLive. 

The annual conference scheduled to hold on Friday, April 29, 2022, has hosted its event at the event centre owned by Paul Onwuanibe for several years. Landmark has a capacity of over 2,000 people in a theatre-style setting.

For the ninth edition of the conference, the theme, Sustaining The Africa Momentum will have critical players share experiences, brainstorm and proffer solutions to issues facing the entertainment industry while ensuring its sustainability in Africa.

CEO, ID Africa, Femi Falodun, said, “Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow. The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum.”

ID Africa is organising NECLive9 in partnership with other prestigious companies, including Big Cabal Media, MTV Base, African Movie Channel, Trace TV, 7Even Interactive Limited, AV Edge, Huce Valeris, Legit.ng, The GreenRoom Nigeria, MultiChoice, Plaqad, BHM, Mirus Event, and X3M Ideas.

The ninth edition of Africa’s leading entertainment conference, Nigerian Entertainment Conference (NECLive) is set for Friday, April 29, 2022, with the event management company, Huce Valeris curating the event.

For this year’s hybrid event, Huce Valeris, led by Henry Ekechukwu, a communications strategist with over two decades of professional experience.

With the theme, ‘Sustaining The Africa Momentum,’ discussions at NECLive9 will centre around how African creatives and entertainers can use digital media and technology to build sustainable economic power, increase global acceptance, revenue and drive social change.

Speaking on the need to Sustain the Africa Momentum, Femi Falodun, CEO ID Africa said: “Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow. The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum.” 

ID Africa is organising NECLive9 in partnership with other prestigious companies including Big Cabal Media, MTV Base, African Movie Channel, Trace TV, 7Even Interactive Limited, AV Edge, The GreenRoom Nigeria, Legit.ng, Landmark, MultiChoice, Plaqad, BHM, Mirus Events, and X3M Ideas.

As African creators, producers, musicians, and other proponents of the continent’s entertainment and creative industry prepare for the ninth edition of Nigerian Entertainment Conference (NECLive), the conference organizers, ID Africa have announced MTV Base as one of the media partners of NECLive9.

NECLive will return as a hybrid event on Friday, April 29, 2022, and MTV Base, a 24-hour music channel and youth entertainment brand, will provide media support through their prestigious media platforms to reach millions across the continent and beyond.

Since its inception in 2013, NECLive has been pivotal in driving the industry’s success by engaging relevant bodies and key players. This year’s edition, themed Sustaining The Africa Momentum, will have key players in the entertainment industry share their experiences, ask thought-provoking questions, brainstorm and seek to proffer solutions to the challenges facing the industry, and ensure the sustainability of the progress being made.

Speaking on the need to ensure sustainability and build on the progress the African entertainment industry has made so far, Femi Falodun, CEO of ID Africa, said:

“Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow. The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum.”

With over 470 speakers and panellists, 70 exhibitions and brands, 14,000 physical attendees spread across the successful eighth editions of NECLive, ID Africa is organising NECLive9 in partnership with prestigious companies, including Hip TV, African Movie Channel, Trace TV, AV Edge, Huce Valeris, The GreenRoom Nigeria, Landmark, MultiChoice, Legit.ng, Plaqad, BHM, Big Cabal Media, Mirus Events, and X3M Ideas.

As Africa’s entertainment and creative industry prepares for the ninth edition of the Nigerian Entertainment Conference (NECLive), the conference organizers, ID Africa, have announced the conference’s partnership with 7Even Interactive, a full-service marketing and communication agency in Nigeria.

Founded in 2015, 7Even Interactive is an award-winning marketing and communication agency that has been strategic in delivering cutting-edge digital services and media strategies that resonate with youths to consumers. 

With the return of NECLive as a hybrid event on Friday, April 29, 2022, leaders and key players in the entertainment and creative industry are set to share their experiences, ask thought-provoking questions, brainstorm, and seek to circumvent the challenges plaguing the industry.

To build on the success the African entertainment and creative industry has established so far, NECLive9 is themed, Sustaining The Africa Momentum.

According to NECLive Convener, Ayeni Adekunle, “In the past two years, we’ve seen how powerful entertainment and pop culture can be in influencing social change and driving narratives. NECLive has been at the forefront of conversations around moving the entertainment industry forward and maximising its potential; and for the ninth instalment, we’re continuing with this mission by engaging relevant stakeholders in discussions that will set the tone for the future of not just the industry but our continent as a whole.” 

With over 470 speakers and panellists, 70 exhibitions and brands, 14,000 physical attendees spread across the successful eighth editions of NECLive, ID Africa is organising NECLive9 in partnership with prestigious companies, including Hip TV, MTV Base, African Movie Channel, Trace TV, AV Edge, Huce Valeris, The GreenRoom Nigeria, Landmark, MultiChoice, Legit.ng, Plaqad, BHM, Mirus Events, Big Cabal Media, and X3M Ideas.

With barely a month to the biggest entertainment conference in West Africa, Nigerian Entertainment Conference (NECLive), ID Africa has partnered with African Movie Channel AMC for the ninth edition.

Slated to hold on Friday, April 29, 2022, at Landmark, Lagos, NECLive will be returning as a hybrid event, and ID Africa’s partnership with AMC is expected to help the event reach over 20 million people watching on the respected channel and other Cable TV.

AMC has been a proponent of African talent, initiatives, creatives and entertainment. Launched in February 2005 as African Movie Channel UK Limited, AMC started operation in April 2006 as a channel dedicated to top-quality Nollywood and other African movies.

For the past eight editions, NECLive has successfully played a vital role in engaging industry leaders in the entertainment industry, and this ninth edition themed, “Sustaining The Africa Momentum”, is geared toward using technology and digital means to build and sustain the progress made so far.

Speaking ahead of the event, Femi Falodun, CEO of ID Africa, said:

“Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow. The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum.”

NECLive9 is organised by ID Africa in partnership with Hip TV, MTV Base, Trace TV, 7Even Interactive Limited, AV Edge, Huce Valeris, The GreenRoom Nigeria, Landmark, MultiChoice, Legit.ng, Plaqad, BHM, Mirus Events, Black Cabal Media, and X3m Ideas.

Big Cabal Media, the owners of Zikoko and Tech Cabal, has joined the growing list of organisations and individuals partnering with ID Africa for the ninth edition of the Nigerian Entertainment Conference (NECLive), West Africa’s largest gathering of creative and entertainment professionals, holding on Friday, April 29, 2022, at Landmark Event Centre, Lagos.

Through its youth-centric platforms, CEO of Big Cabal Media and NECLive8 speaker, Tomiwa Aladekomo, confirms that the company will be providing full media coverage for NECLive9. 

Founded by Bankole Oluwafemi and Seyi Taylor in 2014, BCM has excelled as an indigenous digital media company that creates super-engaging content around culture, entertainment, entrepreneurship, innovation, and other areas that resonate with today’s African youth. In March, BCM raised a $2.3 million seed round funding.

This year, NECLive returns as a hybrid event featuring a select number of guests with online participants and a live global broadcast on cable TV and across other media channels. The conference will bring together African creatives and entertainers to explore the theme, ‘“Sustaining The Africa Momentum.” With a focus on answering some key questions, NECLive9 will seek to help stakeholders in the entertainment industry drive social change through the use of digital media and technology tools, as well as create sustainable wealth, build democracy and economic power in Africa.

NECLive9 is organised by ID Africa in partnership with Hip TV, MTV Base, African Movie Channel, Trace TV, 7Even Interactive Limited, AV Edge, Huce Valeris, The GreenRoom Nigeria, Landmark, MultiChoice, Legit.ng, Plaqad, BHM,  Mirus Events, and X3M Ideas.