Category Archives: NEC

ID Africa Announces New Two-Day Format for 8th Edition of Nigerian Entertainment Conference

ID Africa, owners of theNETng and producers of Nigerian Entertainment Conference (NECLive) have announced a new format for the 8th edition of the long running conference to be held on Wednesday, April 22, 2020. NECLive which is the premier and largest gathering of entertainment industry professionals in Nigeria will be expanding its format to accommodate new activities, events and programmes in order to deepen its impact and shore up its contributions to Nigeria’s entertainment and creative industry.

For the past seven years, NECLive has run as an intensive full day, nine-hour event featuring powerful panel sessions, insights from industry leaders and critically innovative conversations. Past editions of NECLive have seen over 12,000  attendees, reached over 60 million viewers online and via live TV, and hosted over 450 industry experts as speakers and panelists, including MI Abaga, 2Baba, Omotola Jalade-Ekeinde, Simi, Davido, Bayo Adekanmbi, D’Banj, among others.

Come Wednesday, April 22, 2020 the NECLive8 programme will be expanded into a two-day event featuring keynote speeches, panel discussions, training workshops and masterclasses, product exhibitions, an awards show, performances and multiple satellite events holding in venues around Lagos.

The theme for the event: “Building The Future”, explores various ways of maximizing the potential and impact of recent strides in distribution, cinemas, events, promotions, exhibitions, productions and festivals, and how stakeholders can erect the infrastructure necessary to build the desired future for Nigeria’s creative and entertainment industry.

With this new approach, #NECLive8 hopes to broach tougher conversations and nudge stakeholders towards extracting more value from the ecosystem than is currently obtainable. The expansion also allows for opportunities to introduce more experiential consumer activations and activities which will offer more value to attendees, creatives and brand partners.

The two-day programme will now incorporate the standard elements of NECLive alongside new elements such as an awards dinner designed to celebrate the best of Nigerian entertainment, and a concert which will feature performances from across the spectrum of Nigeria’s entertainment industry.

“Since the 2019 edition of NECLive, we have been working hard behind the scenes to redesign the entire NECLive experience. Our goal is to offer more value to all attendees, our brand partners, entertainment industry professionals, performers and creatives in Nigeria, and we believe the 2020 edition will deliver this objective,” says Femi Falodun, ID Africa CEO.

Ayeni Adekunle, Founder and Convener of NECLive, also said, “We set up NECLive eight years ago as an intervention to rally everyone towards building the industry of our dreams. Eight years on, we are glad to witness and facilitate the transformation of our home entertainment, our music and our media. And we are calling on the government, practitioners, fans and investors to come to the party.”

NECLive will hold at the Landmark Center, Lagos on Wednesday, April 22, 2020 from 10am while the NECLive concert will take place at the same venue from 5pm the same day. Tickets will be available in three categories, offering varying levels of access to #NECLive8:

  • Regular: Live Conference (Keynotes & Panel discussions); Free for students with valid ID, event partners and volunteers.
  • Premium: Live Conference + Workshops + Masterclasses + Reserved Seating + Meeting Room & Lounge Access + Satellite Events
  • Free: Live Conference. Available only to students with valid ID.

Registration opens in February 2020, while speakers, panellists and performers will be announced soon on the official website. Interested attendees and sponsors can visit nec.ng for more information.

WATCH: Highlights From The Nigerian Entertainment Conference, #NECLive7

This year’s edition of the Nigerian Entertainment Conference, #NECLive7 took the conversation further on how mobile, data and consumer behaviour will influence the growth of Nigerian entertainment.

Many speakers and panelists were drawn from various sectors of the industry and beyond to share ideas on how to live up to the demands of the future.

Amid deep discussions and performances, here’s a highlight on how the conference went down.

7 Takeaways from the Nigerian Entertainment Conference, #NECLive7

After several discussions, performances and heart-to-heart fireside chats at the recently concluded Nigerian Entertainment Conference, #NECLive7, here are some of the takeaways from the event.

1. Nigerian Entertainment industry will be worth more than $9.9billion by 2022.
To put this in a proper perspective, the industry will be churning out N3.55 trillion in the next three years.

2. Data will determine the future of entertainment in Nigeria.
For a long time now the Nigerian entertainment industry has been growing on autopilot, but technology is changing the way we create and distribute content.

3. Nigerian Entertainment Conference, NECLive will become a three-day event from next year.
The founder of BHM Group and convener of the Nigerian Entertainment Conference, Ayeni Adekunle announced in his keynote speech at #NECLive7 that the conference will now become a three-day event from next year and may even be hosted across Lagos, Abuja and Port Harcourt.

4. Nigerian content is becoming popular on the global scene.
Nollywood and Nigerian music industry are making waves around the world and global players are paying attention to our content.

5. A combination of smartphone and social media can turn anyone into a media powerhouse.
Maybe not really, but the barrier to producing and distributing content has been shattered by the duo of smartphone and social media.

6. NET Honours Award made a comeback and some notable people won.
Individuals were recognized for their roles in the events that shaped the year in review, using data from @theNETng website and social media platforms.

7. Live performances from upcoming music artistes, dance and stage play.
The event came alive with performances from Kabusa Oriental Choir, Dance Na The Main Thing, Theatre Hub Africa among others.

Did you attend the event? What was your best moment?

“Nigerian Entertainment Conference To Become A Three-Day Event From Next Year”- Ayeni Adekunle

The Founder of BHM Group and Chairman of the Nigerian Entertainment Conference, Mr Ayeni Adekunle has announced that the conference will become a three-day event from 2020.

He made the statement while speaking at the opening ceremony of this year’s edition of the conference, #NECLive7 held at the Landmark Centre, Lagos.

He also hinted at the possibility of hosting the conference across multiple cities in Nigeria — spread across Lagos, Abuja and Port Harcourt. He said that the expansion was necessary given the number of people outside Lagos who have expressed the difficulty they face in trying to attend the conference in the city.

The new schedule will make it possible for a growing number of potential attendees to be able to participate in the event.

#NECLive7: “Comedy Is Not Limited To Stand-Up”- Tee A

One of Nigeria’s foremost comedians and MC, Tee A while participating in a panel discussion with Olamide Akintobi at the Nigerian Entertainment Conference, #NECLive7 said that comedy is not limited to stand-up alone.

Tee A was responding to enquiries about who qualifies as a comedian in respect to the upcoming Eko Comedy Festival which he is the convener.

He said that comedy covers a variety of genres that cut across stand-up, social media skits and movies. Making instances with the likes of Nkem Owoh (Osuofia), Victor Osuagwu and others who have made a name for themselves by being movie comedians

“There are many actors who are comedian by their own right and whether you’re an Instagram comedian, Facebook comedian, standup comedian or even a joker, all these art forms on different platforms are all part of the industry,” he reiterated.

 

#NECLive7: Tope Oshin’s Fireside Chat With Bolanle Olukanni

A fireside chat between Tope Oshin and Bolanle Olukanni at the Nigerian Entertainment Conference delved into discussions about Nigeria’s entertainment industry  as regards to Nollywood.

Tope Oshin shared her experience as one of the first female film directors in Nollywood and how she was encouraged to try her hands on directing by the late ace director Amaka Igwe .

She also shared the challenges she encountered while starting out and how rigid the industry was at that time towards female directors.

Bolanle Olukanni drew the conversation towards the difference between home videos that are shot within three days and films that are made for the cinemas over a long period of time.

Oshin said that both forms are important and that it was necessary for Africans to tell their own stories, citing her experience at the Egyptian Theatre in Hollywood where her movie, New Money was screened.

#NECLive7: Democratizing Payments By Odun Eweniyi

At NECLive 7Odun Eweniyi, the Co-Founder and COO of fintech start-up Piggyvest, gave a presentation titled “Democratizing Payments”.

Her presentation identified the importance of creative and entertainment practitioners using technology in order to be accessed by their audiences.

Click Democratizing Payments to read.

The Business Of Numbers: A #NECLive7 Presentation By Fade Ogunro

Fade Ogunro, founder of BookingsAfrica.com, spoke at the lead panel at NECLive 7.

Her presentation showed clearly that the 21st entertainment business is clearly based on data, especially for the African market. Her business brings creatives together with audiences and clients to seamlessly connect and engage.

Here is her full presentation: The Business Of of Numbers

#NECLive7: Understanding Data For “The Purpose Of Economic Freedom” By Bayo Adekambi

The Chief Transformation Officer of MTN Nigeria, Mr Bayo Adekambi was part of the lead panel at Nigerian Entertainment Conference yesterday. He spoke on data and entertainment.

His presentation touched on global best practices and what is imperative for Nigeria. He also emphasised that “Music has gone beyond art, there is a strong blend of science.”

Click this link to read his full presentation. Data and Entertainment NECLive7

#NECLive7: Why Data Is Important For The Business Of Entertainment – ID Africa CEO Femi Falodun

Entertainment in Nigeria has been estimated to become a $9.9 billion industry by 2022 and what this means is that this huge amount of revenue is going to be plucked by those who position themselves to benefit the most from it.

Based on this information, the CEO of ID Africa, Mr Femi Falodun said that data will play a key role in determining the success of businesses in the entertainment industry.

He also said that entertainers and service providers should go beyond just doing the job and also provide feedback and report on the services they render. This will help to create data on the value of their services and also give them a tested process that they can replicate in future projects.