Those who don’t consume funny videos on Facebook, Instagram and WhatsApp are not likely to encounter Arole. But they’re likely to be in the minority.
The pseudo-prophet has built his brand, and grown his relevance and revenue by tapping into one psychology: Nigerians love pastors, prophecies and preaching.
And he’s not alone. There are increasingly many like him, building characters and using the opportunities social media provides, to distribute their contents and imprints in such organic ways many big brands are in awe of.
How does his mind work? What’s the game plan? And what does this trend mean for the comedy industry?
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