Femi Falodun, CEO of ID Africa, a leading communications advisory and media company, has explained why the ninth edition of the annual entertainment conference, NECLive, will lead conversations on sustaining the African momentum.
ID Africa, on Tuesday, February 8, 2022, announced Friday, April 29, 2022, as the date for this year’s edition of NECLive, one of Africa’s biggest and longest-running gatherings of entertainment and creative industry professionals.
Themed “Sustaining The Africa Momentum”, NECLive9 will explore how African creatives and entertainers can use digital media and technology tools to build sustainable economic power for themselves, the industry, and their nations. The event will curate conversations and discussions focused on the cross-border opportunities available to Africa’s entertainment industry through the Africa Continental Free Trade Area (AfCFTA) when it becomes fully operational, as well as global opportunities available within diaspora communities.
For the first time in three years, the conference returns in-person as a hybrid event after COVID-19 shuttered the world in 2020. For the 2022 edition, the conference will blend an in-person event featuring a select number of guests with online participants and a live global broadcast across cable TV, radio and online. The creative and entertainment industry platform, which was founded in 2013, will feature a multinational roster of speakers, panelists and performers interacting with a live audience from around the world.
Falodun said NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum because “Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow.”
He added that “The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum.”
The conference will feature live performances by entertainers from across Africa and will also include product unveilings, brand announcements and industry tributes. It will be held in-person in Lagos and simultaneously broadcast live across the world on DStv and the NECLive website.
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