Yinka Obebe is a media entrepreneur, culture advocate, and AI thought leader shaping the future of Nigeria’s creative economy. With nearly two decades of experience at the intersection of media, technology, and entertainment, he is the Founder & CEO of Popcentral, one of Nigeria’s most dynamic youth-driven multimedia platforms (home of Popcentral TV on DStv 189 and the Popcentral Culture Space).
At NECLive 2025, Yinka brings his expertise on how ideas, services, and products converge to power the Nigerian entertainment marketplace. Through Popcentral, he has championed storytelling innovation, digital co-creation, and hybrid cultural experiences that extend beyond television into physical culture hubs, exhibitions, and live showcases.
He is also the co-founder of *Mefa* , a pioneering network of interconnected concert venues launching across Nigeria, designed to nurture live music culture, empower artists, and unlock new revenue streams for the industry. In addition, Yinka curates the landmark “70 Years of Music in Nigeria” project, archiving and celebrating Nigeria’s sonic heritage while connecting it to global audiences.
A strong believer in the transformative role of Artificial Intelligence for African creatives, Yinka advocates for its use not just as a disruptive tool, but as a practical solution to the challenges of scale, cost, and representation. His thought leadership underscores how AI can amplify Nigeria’s soft power, expand opportunities for creators, and redefine Africa’s place in the global creative economy.
Passionate about shaping the ecosystem where culture meets commerce, Yinka Obebe embodies the NECLive vision of building a thriving marketplace for entertainment ideas, services, and products that drive Nigeria forward.
So Join YINKA for NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng
