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Author Archives: Adedeji Adeyanju

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Atinuke Babatunde confirmed to speak at NECLive 2025

Posted on by Adedeji Adeyanju
Atinuke Babatunde
15
Nov

Atinuke comes with over twenty years’ experience spanning branding, research, media management, marketing, and strategy. She joined Mnet (Africa Magic) in 2014 as the Head of Channel for Africa Magic Entertainment (now Africa Magic Showcase).

In 2015, she was appointed Head of Channel for Africa Magic Urban, where she led the team that converted the channel from a movie-only platform to one that currently provides general entertainment. She also led the team that launched the Africa Magic Igbo channel on the DStv platform. In 2018, Africa Magic Epic channel was added to her portfolio of channels, and she drove the content acquisition strategy for the four channels.

In partnership with different production teams, she ensured that all large-format content like Big Brother, Nigeria Idol, AMVCA and The Voice were strategically positioned within the channels. In 2021, she was appointed the Academy Director of the MultiChoice Talent Factor (MTF). As the Academy Director, she was instrumental in shaping the future of filmmaking in West Africa.

Through her unwavering commitment to developing the next generation of filmmakers, she has facilitated the success of numerous industry talent who have gone ahead to win prestigious awards including the AMVCA.

Atinuke is currently the Executive Head, Content and Channels, West Africa where she drives the offering of the best local tailored content for the Mass market audience, through packaging channels, scheduling SVOD, mobile platforms, and by leveraging other digital opportunities Atinuke Babatunde is passionate about mentoring and coaching with a bias towards young adults and women.

So Join Atinuke for NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng

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MTN’s Aisha Umar Mumuni confirmed to speak at NECLive 2025

Posted on by Adedeji Adeyanju
A'isha Umar Mumuni
15
Nov

Aisha Umar Mumuni leads MTN Nigeria’s Digital Services division, driving innovation through technology and data to achieve strategic business objectives. With over 20 years of experience in telecoms and digital services, she has played a key role in developing MTN’s digital products, partnerships, and ecosystems.

Appointed Chief Digital Officer in 2022, A’isha has been instrumental in positioning MTN as a leader in Nigeria’s fast-evolving digital economy. Her work focuses on delivering customer-centric solutions and ensuring MTN stays ahead of emerging trends in content, AI, and digital platforms.

So Join Aisha Umar Mumuni for NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng

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CEO of FilmHouse Group, Kene Okwuose confirmed to speak at NECLive 2025

Posted on by Adedeji Adeyanju
Kene Okwuosa
15
Nov

Kene Okwuose is the Group CEO of FilmHouse Group, one of Africa’s leading film exhibition and distribution companies. A filmmaker and entertainment executive, he has played a major role in expanding Nollywood’s reach, elevating cinema culture, and strengthening the commercial framework of the Nigerian film industry.

Under his leadership, FilmHouse has grown into a dominant force through its cinema chain, Filmhouse Cinemas, and its distribution and production arm, FilmOne Entertainment. Okwuosa has overseen key milestones including the introduction of IMAX to Nigeria, strategic partnerships with global studios, and the distribution of several of Nollywood’s highest-grossing films.

He is known for advocating for innovation, accessibility, and industry development, steering initiatives that support emerging talent and improving infrastructure across the filmmaking sector.

So join Kene for NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng

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Tari Taylaur confirmed to speak at NECLive 2025

Posted on by Adedeji Adeyanju
Tari Taylaur
15
Nov

Tari Taylaur is currently the Executive Director, Programmes at the Nigerian Television Authority. She was appointed by President Bola Ahmed Tinubu to this role in September 2024, and since then has worked actively to upgrade the viewer experience of Nigeria’s national broadcaster and redefine national programmes content policy to appeal to younger audiences.

Prior to that she served as the Senior Special Assistant to the Lagos State Governor on Environment. The core focus of her office as SSA was to generate community and Stakeholder participation towards a clean and sustainable Lagos, a mission she executed with immense passion and dedication.

Tari is a seasoned media content development specialist with close to two decades experience working in Nigeria’s media, entertainment and broadcast space.

So join Tari for NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng

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Chris Ihidero confirmed to speak at NECLive 2025

Posted on by Adedeji Adeyanju
Chris Ihidero
15
Nov

Chris Ihidero is a respected Nigerian filmmaker, producer, writer, and media entrepreneur with a diverse career spanning television, film, journalism, and academia. Known for his storytelling expertise and industry insight, he has played key roles in major projects, including producing the fourth season of MTV Shuga in 2015 and serving as head writer and showrunner for MNet series such as Hush and Forbidden.

Ihidero has written, directed, and produced several award-winning short films. His 2012 short film Big Daddy, which addresses the issue of rape, received critical acclaim and became one of the most-watched Nigerian short films on YouTube. He also directed It Happened to Me, a film commissioned by the United Nations Programme on HIV/AIDS (UNAIDS). In 2014, he founded PinPoint Media, a production company that also launched the Lagos Film Academy and the online platform True Nollywood Stories (TNS), both aimed at supporting and developing emerging talent in the Nigerian film industry.

Before fully transitioning into filmmaking, Ihidero worked as a journalist and university lecturer. He has served as chair of the editorial board for Nigerian Entertainment Today (NET) and continues to mentor aspiring storytellers through masterclasses and training initiatives.

So Join Chris Ihidoro at NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng

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Steve Babako confirmed to speak at NECLive 2025

Posted on by Adedeji Adeyanju
Steve Babaeko
15
Nov

Steve Babaeko is one of Africa’s most influential voices in advertising, creativity, and brand innovation. As the Founder, CEO, and Chief Creative Officer of X3M Ideas, he has redefined the possibilities of African creativity on the global stage, building one of the continent’s fastest-growing and most awarded independent agencies, with offices in Nigeria, South Africa, Zambia, Dubai, Congo Brazzaville, Kenya and London.

Since launching X3M Ideas in 2012, Steve has transformed it into a multi-million-dollar enterprise that blends world-class strategy with a deep understanding of African culture. Under his leadership, the agency has delivered game-changing campaigns for leading brands, won multiple international awards, including at Cannes Lions, Loeries, Cristal and earned recognition as a creative powerhouse from Lagos to London.

A born storyteller and brand strategist, Steve began his career as a Copywriter and rose rapidly to creative leadership roles at Nigeria’s biggest agencies before making the bold leap to entrepreneurship. His journey embodies resilience, vision and a refusal to play small, qualities he attributes to growing up in a Nigerian Army barracks, where resourcefulness and courage were non-negotiable.

Beyond advertising, Steve is deeply committed to talent development, social impact and nation-building. He has championed educational reform, spearheaded school renovation projects, and launched initiatives to equip young Nigerians with technology and creative skills. His appointment as Chairman of the rebranding Nigeria campaign, among others, reflects his belief in the power of branding to drive economic transformation.

So Join Steve for NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng

News

MultiChoice CEO John Ugbe confirmed to speak at NECLive 2025

Posted on by Adedeji Adeyanju
John Ugbe
15
Nov

John Ugbe is a Nigerian business executive and the Chief Executive Officer of MultiChoice Nigeria. He began his career with the company in 1998 as a help desk analyst before moving to MWEB, where he served as IT Manager from 2003 to 2006. In March 2006, he became the General Manager of MWEB Nigeria and later joined iWayAfrica Nigeria in 2007.

Ugbe returned to MultiChoice in October 2011 as Managing Director and was appointed Chief Executive Officer in 2018. Under his leadership, MultiChoice Nigeria has experienced significant growth and innovation.

His accomplishments include the launch of three Africa Magic channels in local Nigerian languages, broadening cultural representation on television; the introduction of GOtv, a more affordable digital terrestrial service aimed at wider accessibility; the creation of the MultiChoice Talent Factory, an initiative designed to train and nurture Africa’s next generation of creative professionals; and the establishment of the Africa Magic Viewers’ Choice Awards (AMVCA), a prestigious platform celebrating excellence in African film and television.

So Join John for NECLive 2025 on Friday, November 28 2025 at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng

Latest News, NEC

Artistes, fans, media, and industry professionals: Here’s how you can get involved in NECLive 2025!

Posted on by Adedeji Adeyanju

NECLive 2025 invites a wide range of participants to contribute to shaping the future of Africa’s creative economy.

West Africa’s largest creative industry conference returns to Lagos on Friday, November 28 2025, at Landmark Event Centre. NECLive returns for the 2025 edition at a time when African entertainment is taking over the world, from Nigerian artists selling out iconic venues worldwide to Nollywood productions breaking streaming records.

Nigeria’s creative economy currently contributes approximately 2.3% to the nation’s GDP, valued at over $4.2 billion annually. Despite significant global recognition for Nollywood and Afrobeats, the sector continues to face infrastructure challenges, limited funding access, inadequate intellectual property protection, and distribution network constraints.

 

NECLive 2025, with the theme Powering Africa through Creative enterprise, will provide keynotes, panel discussions, and masterclass sessions on how we ensure that this cultural domination becomes lasting economic power.

For Industry Professionals: Register to attend and gain access to the masterclasses, panel discussions, and networking opportunities with over 500 industry leaders.

For Performers: Apply for performance opportunities at Africa’s most prestigious creative industry gathering, with exposure to industry decision-makers, media coverage, and networking opportunities.

For Sponsors and Partners: Explore partnership packages that offer brand visibility, targeted audience engagement, and association with Africa’s premier creative industry platform. Sponsorship opportunities range from title sponsorship to category-specific partnerships.

For Exhibitors: Showcase your products, services, or innovations to a highly engaged audience of creative professionals, investors, and policymakers. Exhibition spaces offer direct access to key industry stakeholders.

For Volunteers: Join the NECLive team and gain invaluable behind-the-scenes experience at West Africa’s largest creative industry conference while contributing to the sector’s development.

For Media: Request press accreditation to cover the event and gain access to exclusive interviews, press conferences, and industry announcements.

All interested parties can visit nec.ng to register for updates, indicate their interest, explore partnership opportunities, or learn more about participation options. Early registration is encouraged as spaces are limited.

Latest News, NEC

Registration Opens for NECLive 2025. Here’s a step-by-step guide on how to participate

Posted on by Adedeji Adeyanju
20
Oct

BHM and ID Africa have announced that registration is now open for NECLive 2025, scheduled to hold on Friday, November 28, 2025, at Landmark Event Centre in Lagos. This year’s edition of West Africa’s premier creative industry conference will convene under the theme “Powering Africa Through Creative Enterprise.”

NECLive has established itself as the leading platform for entertainment and creative industry discourse in West Africa. Since its inception in 2013, the conference has hosted over 500 industry experts, attracted more than 100,000 participants, and facilitated over 1,000 deals and partnerships. The event has reached audiences exceeding 100 million people across 50+ countries.

Nigeria’s creative economy currently contributes approximately 2.3% to the nation’s GDP, valued at over $4.2 billion annually. Despite significant global recognition for Nollywood and Afrobeats, the sector continues to face infrastructure challenges, limited funding access, inadequate intellectual property protection, and distribution network constraints.

“We’re witnessing unprecedented global recognition for African creative talents,” said Ayeni Adekunle, Founder and Convener of NECLive. “This year’s conference focuses on building the infrastructure, policies, and business frameworks needed to translate this momentum into sustainable economic power and demonstrate how creative enterprise can drive Nigeria and Africa’s economic transformation.”

NECLive 2025 Features and Participation

The 2025 edition will be hosted by media personalities Bolanle Olukanni and Tee A. MultiChoice Nigeria, MTN Nigeria, The Macallan, and many other leading supporters of the African creative industry have confirmed participation, while over 40 experts are scheduled as discussants, keynote speakers, and performers. NECLive 2025 will include policy advocacy sessions, business development workshops, networking opportunities, innovation showcases, and performance platforms.

Registration is now open for various participant categories, including industry professionals, speakers, performers, sponsors, exhibitors, volunteers, and media representatives. Interested parties can register and explore partnership opportunities at www.nec.ng.
The conference aims to provide practical solutions for scaling African creative businesses globally while engaging policymakers on implementing frameworks that support sustainable creative enterprise development.

For registration and inquiries:
Website: www.nec.ng
Email: [email protected]
Twitter/X: @NECLiv
Instagram and Facebook: @NECLive