Author Archives: Adedeji Adeyanju

PinPoint Media, a respected name in strategic communications and content development, has been confirmed as an Official Content Partner for NECLive 2025. 

Founded by Chris Ihidero in 2014, Pinpoint Media has grown to become one of Nigeria’s fast-growing media companies using technology, data, and strategy to create contents that help businesses speak to their targeted audience and drive sales and engagement.

The company’s expertise in crafting compelling narratives and managing complex media projects is vital for NECLive 2025, and Chris Ihidero has been confirmed as a keynote speaker at the conference. 

NECLive 2025, themed “Powering Africa Through Creative Enterprise,” holds on Friday, November 28 2025, at Landmark Events Centre, Lagos and has attracted over 50 speakers, panellists, moderators, and performers. 

The conference hosted by Bolanle Olukanni and Tee A will feature a stellar lineup of speakers, including renowned creatives like Ayo Maff, Timi Dakolo, Folu Storms, Nora Awolowo, KieKie, Yolanda Okereke, and Gaise Baba and industry titans like John Ugbe, CEO, MultiChoice West Africa; Steve Babaeko, Founder, X3M Ideas; A’isha Umar Mumuni, Chief Digital Officer at MTN Nigeria; Chris Ihidero, CEO of PinPoint Media; Kene Okwuosa, co-founder of FilmHouse Group; Audu Maikori, Founder and Chairman of Chocolate City Music Group. 

These industry professionals will explore different means to ensure that the recent successes of the creative industry can be sustained. 

NECLive 2025 is produced by Nigerian Entertainment Today and the Africa Creative Foundation, in association with ID Africa, BHM, and Huce Valeris, with sponsorship from MultiChoice, MTN Nigeria, First Bank, and The Macallan. 

Register now: NEC.NG

Neusroom, a leading platform for untold stories and advocacy journalism, has been announced as a Media Partner for the 2025 edition of NECLive. Neusroom’s partnership will ensure comprehensive coverage and analysis of the conference’s key discussions and outcomes.

NECLive 2025, themed “Powering Africa Through Creative Enterprise,” holds on Friday, November 28 2025, at Landmark Events Centre, Lagos and has attracted over 50 speakers, panellists, moderators, and performers. 

The conference hosted by Bolanle Olukanni and Tee A will feature a stellar lineup of speakers, including renowned creatives like Ayo Maff, Timi Dakolo, Folu Storms, Nora Awolowo, KieKie, Yolanda Okereke, and Gaise Baba and industry titans like John Ugbe, CEO, MultiChoice West Africa; Steve Babaeko, Founder, X3M Ideas; A’isha Umar Mumuni, Chief Digital Officer at MTN Nigeria; Chris Ihidero, CEO of PinPoint Media; Kene Okwuosa, co-founder of FilmHouse Group; Audu Maikori, Founder and Chairman of Chocolate City Music Group. 

NECLive 2025 is produced by Nigerian Entertainment Today and the Africa Creative Foundation, in association with ID Africa, BHM, and Huce Valeris, with sponsorship from MultiChoice, MTN Nigeria, First Bank, and The Macallan. 

Register now: NEC.NG

Orin, the popular music streaming and playlist platform, has been confirmed as the Media and Playlist Partner for NECLive 2025. This is a full-circle moment for Orin, as its establishment was announced at a previous edition of NECLive. 

Orin’s partnership will ensure that the sounds of the African creative economy are a central feature of NECLive, curating the musical experience and providing insights into the digital distribution and consumption of African music..

“Music is at the heart of Africa’s creative enterprise, and Orin is proud to be a platform that curates and celebrates this sound. As Media and Playlist Partner for NECLive, we look forward to contributing to the discussions about music and the future of African artists on the global stage,” Tomiwo Ojo, the Head of Content at ID Africa, owners of Orin, says. 

NECLive 2025, themed “Powering Africa Through Creative Enterprise,” holds on Friday, November 28, 2025, at Landmark Events Centre, Lagos and has attracted over 50 speakers, panellists, moderators, and performers. 

The conference hosted by Bolanle Olukanni and Tee A will feature a stellar lineup of speakers, including renowned creatives like Ayo Maff, Timi Dakolo, Folu Storms, Nora Awolowo, KieKie, Yolanda Okereke, and Gaise Baba and industry titans like John Ugbe, CEO, MultiChoice West Africa; Steve Babaeko, Founder, X3M Ideas; A’isha Umar Mumuni, Chief Digital Officer at MTN Nigeria; Chris Ihidero, CEO of PinPoint Media; Kene Okwuosa, co-founder of FilmHouse Group; Audu Maikori, Founder and Chairman of Chocolate City Music Group. 

NECLive 2025 is produced by Nigerian Entertainment Today and the Africa Creative Foundation, in association with ID Africa, BHM, and Huce Valeris, with sponsorship from MultiChoice, MTN Nigeria, First Bank, and The Macallan. 

Register now: NEC.NG

7EVEN INTERACTIVE, a dynamic digital and creative agency, has been announced as an Official Partner for NECLive 2025.  The agency founded by Taiwo Agboola in 2015 is a full-service marketing communication agency with a speciality in advertising, digital services, and media strategy implementation. 

NECLive 2025’s partnership with 7EVEN INTERACTIVE will highlight the growing importance of digital-first strategies in the African entertainment and creative industries. In this age where technology continues to disrupt everything we do, their expertise in interactive media, digital marketing, and technological solutions will be a key asset to the conference 

NECLive 2025, themed “Powering Africa Through Creative Enterprise,” holds on Friday, November 28 2025, at Landmark Events Centre, Lagos and has attracted over 50 speakers, panellists, moderators, and performers. 

The conference hosted by Bolanle Olukanni and Tee A will feature a stellar lineup of speakers, including renowned creatives like Ayo Maff, Timi Dakolo, Folu Storms, Nora Awolowo, KieKie, Yolanda Okereke, and Gaise Baba and industry titans like John Ugbe, CEO, MultiChoice West Africa; Steve Babaeko, Founder, X3M Ideas; A’isha Umar Mumuni, Chief Digital Officer at MTN Nigeria; Chris Ihidero, CEO of PinPoint Media; Kene Okwuosa, co-founder of FilmHouse Group; Audu Maikori, Founder and Chairman of Chocolate City Music Group. 

NECLive 2025 is produced by Nigerian Entertainment Today and the Africa Creative Foundation, in association with ID Africa, BHM, and Huce Valeris, with sponsorship from MultiChoice, MTN Nigeria, First Bank, and The Macallan. 

Register now: NEC.NG

Award-winning creative advertising agency, X3M IDEAS, has been confirmed as an Official Partner for NECLive 2025. Founded in 2012 by Steve Babaeko, the marketing and communication agency has been strategic in delivering cutting-edge digital services and media strategies that resonate with youths to consumers and is one of the fastest-growing companies in Africa. 

This partnership with NECLive 2025 reinforces the strong link between design, marketing innovation and the growth of the African creative sector. Steve Babaeko, the company’s founder and chief creative officer, has been confirmed to speak at the conference. 

NECLive 2025, themed “Powering Africa Through Creative Enterprise,” holds on Friday, November 28 2025, at Landmark Events Centre, Lagos and has attracted over 50 speakers, panellists, moderators, and performers. 

The conference hosted by Bolanle Olukanni and Tee A will feature a stellar lineup of speakers, including renowned creatives like Ayo Maff, Timi Dakolo, Folu Storms, Nora Awolowo, KieKie, Yolanda Okereke, and Gaise Baba and industry titans like John Ugbe, CEO, MultiChoice West Africa; Steve Babaeko, Founder, X3M Ideas; A’isha Umar Mumuni, Chief Digital Officer at MTN Nigeria; Chris Ihidero, CEO of PinPoint Media; Kene Okwuosa, co-founder of FilmHouse Group; Audu Maikori, Founder and Chairman of Chocolate City Music Group. 

NECLive 2025 is produced by Nigerian Entertainment Today and the Africa Creative Foundation, in association with ID Africa, BHM, and Huce Valeris, with sponsorship from MultiChoice, MTN Nigeria, First Bank, and The Macallan. 

Register now: NEC.NG