Author Archives: Neclive

Ayeni Adekunle, the Convener and Chairman of the Nigerian Entertainment Conference (NECLive), West Africa’s largest gathering of entertainment industry experts is set to speak at the ninth edition of the conference.

Adekunle hosted the first edition of NECLive in 2013 and it has consistently been a recurring annual event except in 2020 when it was shelved due to the COVID-19 pandemic.

Themed, “Sustaining the Africa Momentum,” this year’s conversation will focus on how entertainers and creatives can build economic power for themselves and their nation, attract opportunities via communities of Africans in the diaspora, and drive social impact and development through entertainment.

The NECLive Convener explained that when the conference began in 2013, it was a period one would never have imagined the lofty heights attained by the entertainment industry in the present day. He mentioned that the idea behind the conference “was to provide a platform where we can have conversations, interventions, and exhibitions around the Nigerian creative industry: music, film, fashion and comedy. We can take it for granted today. Our artists are winning Grammys, we’re selling out the 02, we are doing so many things that appeared impossible, or inconceivable in 2013.”

He also noted that the entertainment industry, specifically the music industry, has recorded significant growth and recalled that in the early 2000s, it was a big deal for a Nigerian song to be played on western radio or for a Nigerian artiste to headline a show or win international awards. Now, this has changed and it all reflects the impressive growth the industry has achieved.

“When we debuted NECLive, it was to bring us together to have discussions, share ideas, brainstorm, network, and just think and talk so that we can move the industry forward.”

Since its launch in 2013, NECLive has shaped its conversation towards prevailing issues affecting the industry, with a view to providing solutions to problems and preparing for the future of the entertainment industry.  It is no coincidence that the conference has expanded and grown with the industry. According to Adekunle, NECLive has moved from just a discussion gathering to accommodating other activities geared towards continuing to help the industry reach global status.

“Four years ago, we moved NECLive from just talk, from just conferencing, to actually becoming a marketplace where yes, we come to talk and discuss and brainstorm but to also workshop and highlight the kind of ideas that could move us towards the place we all dream of.”

To facilitate this growth, the speakers that would appear for the ninth edition include Anyiko Owoko from Kenya, actor and comedian – Mr Macaroni, founder of Chess In Slums  Africa – Tunde Onakoya, Dr Busola Tejumola – Executive Head of Content and West Africa Channels at MultiChoice, TV host and filmmaker – Bolanle Olukanni, Broadcaster Osi Suave, Sam Onyemelukwe – media executive, Broadcaster Mozez Praiz, media entrepreneur – Obi Asika, Rwandan singer and  Aline Gahongayire, and many other interesting names in the entertainment industry.

The conference will be made possible with the support of partners like Big Cabal Media, Legit, MTV Base, Hip TV, Trace TV, 7even Interactive, Landmark Centre, AV Edge, Huce Valeris, BHM, Plaqad, GreenRoom, Mirus Events, African Movie Channel, X3m Ideas, Hit FM, Beat FM, Naija FM, Classic FM, Top Radio, Pinpoint Media, News Central TV, K-Square, One Data, Seats and Tickets, Alla Dave, and DJ Jimmy Jatt.

NECLive9 will hold on Friday, April 29, 2022, at Landmark Event Centre in Lagos and simultaneously broadcast live on Hip TV (DStv and GOtv) and Nec.ng.

Registration is still ongoing and there will be no manual registration at the venue. Register here to be part of it.

Babatunde Temitayo Adedotun, popularly known as Tena Violinist has been confirmed by ID Africa as one of the performers at the ninth edition of NECLive, Africa’s largest gathering of entertainment and creative industry professionals.

Tena Violinist is a professional violinist who has worked with the MUSON choir and he’s passionate about creating an impact with his music. 

At the pan-African conference, entertainment industry stakeholders will engage in intellectual conversations, network, and proffer solutions to some of the industry’s challenges in line with this year’s theme, ‘Sustaining the Africa Momentum.’

The conversation will focus on how we can build economic power for ourselves and the country, opportunities via communities of Africans in the diaspora, as well as how to drive social impact and development through entertainment.

NECLive9 returns as a hybrid event on Friday, April 29, 2022, at Landmark Event Centre, Lagos and would be simultaneously broadcast live on Hip TV (DStv and GOtv) and online platforms.

Other confirmed speakers for NECLive9 include Anyiko Owoko from Kenya, actor and comedian, Mr. Macaroni, founder of Chess In Slums Africa, Tunde Onakoya, Dr. Busola Tejumola, the Executive Head of Content and West Africa Channels at Multichoice, TV Host and Filmmaker, Bolanle Olukanni, Broadcaster Osi Suave, Sam Onyemelukwe, Media Executive, broadcaster Mozez Praiz, Nancy Isime and more.

Registration is still ongoing and there will be no manual registration at the venue. Register here to be part of it.

Africa’s largest-gathering of entertainment and creative industry professionals, NECLive is bringing together experts, practitioners, stakeholders, and trend-setters from around Africa to have important conversations on the theme, ‘Sustaining the Africa Momentum.’ The focus of the ninth edition of the annual Nigerian Entertainment Conference is on developing an industry that will continue to grow as one of the country’s main export and a source of continental soft power.

As seen in the past, discussions of this nature have gone on to either predict the direction of the  entertainment industry, offer solutions to pertinent problems or bring attention to other socio-political issues that affect the industry as a whole. A typical example was in 2016 when Nigeria slipped into a recession – the conference theme was “Entertainment Industry As ‘Last Hope’ For Africa’s Largest Economy” and there were deep discussions that shed light on how Nigeria can harness its entertainment sector to drive the economy forward.

So why is it important for the entertainment industry to have an annual conference to discuss these issues? The real question, is why not?

According to PwC Global Entertainment and Media Outlook for 2020-2024, Nigeria’s media and entertainment industry is one of the fastest-growing creative industries in the world. It has the potential to become the country’s greatest export, with a projected annual growth rate of 8.6% and a compound annual growth rate (CAGR) of 19.3% from 2018-2023. PwC indicates that in 2021, Nigeria’s film industry contributed 2.3% and about ₦239 billion ($660 million) to GDP and it projected that the industry will increase its export revenue earnings to over $1 billion. The motion picture and music recording industry in 2020 exceeded the projected $806 million in revenue contributing about ₦730 billion ($1.8 billion) to the country’s GDP.

In line with ID Africa’s strategic plan of curating conversation around the theme, NECLive9 will create clarity on how we can acquire economic power as individuals, organisations, a nation, and continent. The conference will also expose opportunities via communities of Africans in the diaspora and how to drive social impact and development through entertainment.

The Nigerian music and movie industry has transcended the age when foreign artistes were required to gain global recognition and acceptance. Right now, the industry has grown to the point where global interest is on the rise and foreign artistes need Nigerian collaboration to break into the African market.

As is the tradition, speakers have been selected based on their experience, practice, interest, contribution and knowledge of the theme and conversation around the conference.

Some of the speakers include Nancy Isime, actor and host, Anyiko Owoko from Kenya, Mr Macaroni, actor and comedian, Tunde Onakoya, founder of ChessInSlums, Dr Busola Tejumola, the Executive Head of Content and West Africa Channels at MultiChoice, Bolanle Olukanni, TV host and filmmaker, Broadcaster Osi Suave, media executive, Sam Onyemelukwe, Broadcaster Mozez Praiz, Obi Asika, media entrepreneur, Gbemi Olateru-Olagbegi, entertainment personality, Iyabo Ojo, actress and TikToker, Mariam Timmer, reality TV star, Aline Gahongayire, Rwandan singer, Tolulope Adeleru-Balogun, Head of Programmes at News Central TV, and others.

The ninth edition of NECLive is put together by ID Africa in partnership with Big Cabal Media, Legit, MTV Base, Hip TV, Trace TV, 7even Interactive, Landmark Centre, AV Edge, Huce Valeris, BHM, Plaqad, GreenRoom, Mirus Events, African Movie Channel, X3m Ideas, Hit FM, Beat FM, Naija FM, Classic FM, Top Radio, Pinpoint Media, and News Central TV.

NECLive9 will hold on Friday, April 29, 2022, at Landmark Event Centre in Lagos and would be simultaneously broadcast live on Hip TV (DStv and GOtv) and online platforms. Register now to join the conversations in-person or virtually.

Registration is open until April 22, and there will be no manual registration at the venue.

Top Radio has been confirmed as an official partner of the ninth edition of West Africa’s largest gathering of creative and entertainment professionals, NECLive.

Top Radio 90.9 FM is one of Nigeria’s most popular online radio stations located in Lagos. They are known to broadcast programs covering various topics, including entertainment subjects and Afro pop music.

With the return of NECLive as a hybrid event on Friday, April 29, 2022, leaders and key players in the entertainment and creative industry are set to share their experiences, ask thought-provoking questions, brainstorm and seek to circumvent the challenges plaguing the industry as they discuss the theme, ‘Sustaining The Africa Momentum.’

According to NECLive Convener, Ayeni Adekunle, “In the past two years, we’ve seen how powerful entertainment and pop culture can be in influencing social change and driving narratives. NECLive has been at the forefront of conversations around moving the entertainment industry forward and maximising its potential; and for the ninth instalment, we’re continuing with this mission by engaging relevant stakeholders in discussions that will set the tone for the future of not just the industry but our continent as a whole.” 

With over 470 speakers and panellists, 70 exhibitions and brands, 14,000 physical attendees spread across the successful eighth editions of NECLive, ID Africa is organising NECLive9 in partnership with  Big Cabal Media, Legit, MTV Base, Hip TV, Trace TV, 7even Interactive, Landmark Centre, AV Edge, Huce Valeris, BHM, Plaqad, GreenRoom, Mirus Events, African Movie Channel, X3m Ideas, Hit FM, Beat FM, Naija FM, Classic FM, Pinpoint Media, and News Central TV.

Registration is open until April 22, and there will be no manual registration at the venue. Register here to be a part of it.