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ID Africa Galvanises Nigeria’s Entertainment Professionals With NECLive8

Posted on by Iretomiwa Akintunde-Johnson
Media personality and producer, Bolanle Olukanni; co-founder, Andela, Flutterwave, and Future Africa, Iyin Aboyeji; CEO, ID Africa, Femi Falodun; and founder, Temple Management Company, Idris Olorunnimbe during the eighth edition of the Nigerian Entertainment Conference (NECLive8) held in Lagos on Sunday, April 25, 2021.
26
Apr

On Sunday, April 25, 2021, ID Africa, the organisers of the Nigerian Entertainment Conference (NECLive), Nigeria’s largest gathering of entertainment professionals, held the eighth edition of the conference. It is the first instalment since the COVID-19 imposed hiatus in 2020. The conference was first held in 2013.

Themed ‘Building the Future’, NECLive8 explored actionable steps and solutions proffered by some of Nigeria’s most brilliant professionals and accomplished entertainment industry stakeholders.

Media personality and NECLive8 host, Bolanle Olukanni; CEO, Huce Valeris, Henry Ekechukwu; actor and comedian, Bovi Ugboma; Nollywood Actor, Dakore Egbuson-Akande; co-founder, Future Africa and Flutterwave, Iyin Aboyeji; and CEO, ID Africa (producers of NECLive), Femi Falodun during the eighth edition of the Nigerian Entertainment Conference (NECLive8) held in Lagos on Sunday, April 25, 2021.
L-R: Media personality and NECLive8 host, Bolanle Olukanni; CEO, Huce Valeris, Henry Ekechukwu; actor and comedian, Bovi Ugboma; Nollywood Actor, Dakore Egbuson-Akande; co-founder, Future Africa and Flutterwave, Iyin Aboyeji; and CEO, ID Africa (producers of NECLive), Femi Falodun during the eighth edition of the Nigerian Entertainment Conference (NECLive8) held in Lagos on Sunday, April 25, 2021.

The line-up of speakers included Founder, Future Africa, Iyin Aboyeji; Nollywood superstar, Dakore Egbuson-Akande; entrepreneur and founder, Temple Management Company, Idris Olorunnimbe; accomplished entertainers, Basketmouth and Bovi; Big Cabal CEO, Tomiwa Aladekomo; and 2019 Big Brother Naija winner and businesswoman, Mercy Eke. The conference was hosted by media personality and producer, Bolanle Olukanni.

The conference began with the broadcast of the NECLive TV special, a scripted 90-minute production, featuring a seven-year chronicle of the most powerful speakers and memorable moments from the NECLive stage.

Co-Founder, Future Africa and Flutterwave, Iyin Aboyeji; Nollywood Actor, Dakore Egbuson-Akande; and CEO, ID Africa, Femi Falodun during the eighth edition of the Nigerian Entertainment Conference (NECLive8) held in Lagos on Sunday, April 25, 2021.
L-R: Co-Founder, Future Africa and Flutterwave, Iyin Aboyeji; Nollywood Actor, Dakore Egbuson-Akande; and CEO, ID Africa, Femi Falodun during the eighth edition of the Nigerian Entertainment Conference (NECLive8) held in Lagos on Sunday, April 25, 2021.

The special was followed by an intense two-hour conference where the speakers shared detailed insights into various opportunities that can be exploited by the Nigerian entertainment industry, the infrastructure that would be required to build the industry and how young creative Nigerians can play an intrinsic role in that future.

At its core, the conference addresses issues that plague and limit the actual output of creatives in the entertainment industry. Each year, it assembles the largest number of industry professionals to seek answers leveraging their experiences to solve industry problems.

L-R: Founder, HipTV, Ayo Animashaun; Nollywood Actor, Dakore Egbuson-Akande; CEO, Huce Valeris, Henry Ekechukwu; Media personality and NECLive8 host, Bolanle Olukanni during the eighth edition of the Nigerian Entertainment Conference (NECLive8) held in Lagos on Sunday, April 25, 2021.

“Nigeria’s entertainment industry is full of energetic, enterprising and creative young people who are often the direct victims of poor governance, lack of opportunities and social injustice. They have also recently emerged as the leaders of a new national movement and drivers of an ongoing conversation about the future of our country. Our goal with NECLive8 is to provide the tools, resources and connections that will further drive the change and innovation that the industry is yearning for,” Femi Falodun, CEO, ID Africa mentioned.

NECLive8 is organised by ID Africa in partnership with Huce Valeris, AV Edge, 7even Interactive, HipTV, Megalectrics, EDS, Big Cabal Media, Livespot, and BHM, with sponsorship support from Nigerian Breweries and MultiChoice.

For over 7 years, NECLive has attracted more than 12,000 physical participants and 20 million viewers and audiences on television and digital. Nigerian Entertainment Conference (often stylized as NECLive), with the hashtag #NECLive is an umbrella conference for the entertainment industry in Nigeria, which continually discusses the trajectory of the sector and shapes the discourse and practices surrounding it.

#NECLive is the marketplace for innovative ideas, products, the unveiling of dynamic solutions that will connect, engage and encourage industry collaborations for sustainable socio-economic development; while offering a brighter future on the continent.

Click to watch #NECLIve8

NEC

NECLive8 To Hold This Sunday!

Posted on by Oluwadarafunmi Olanrewaju
NECLive8 Speakers and host.
20
Apr

…as Dakore Egbuson-Akande, Bolanle Olukanni, Bovi, Basketmouth, Iyin Aboyeji, others confirm participation in NECLive8

As the countdown to Sunday, April 25, 2021, begins, high-profile media personalities, comedians, actors and entrepreneurs have confirmed their participation in the eighth edition of the Nigeria Entertainment Conference (NECLive8), tagged ‘Building the Future.’

This year’s event will combine a studio set-up with a live global broadcast. Confirmed participants will provide deep insights into the future of the entertainment industry. They include Nollywood superstar, Dakore Egbuson-Akande; entrepreneur and founder, Temple Management Company, Idris Olorunnimbe; accomplished entertainers, Basketmouth and Bovi; Big Cabal CEO, Tomiwa Aladekomo; Andela Co-Founder, Iyin Aboyeji and media personality, Bolanle Olukanni.

Dakore Akande-Egbuson is a celebrated Nigerian actress and ambassador for Amnesty International, Amstel Malta and Oxfam of America. She has starred in over 50 Nollywood movies, and has won several awards including ‘best actress’ at the Africa Movie Academy Awards (AMAA) in 2018, for her role in Isoken.

Idris Olorunnimbe is an illustrious entrepreneur with a law degree who launched the campaign that saw former governor Babatunde Raji Fashola (BRF) assume office in 2007. He is passionate about issues affecting Nigeria’s creative industry. This drive saw him establish the Temple Management Company in 2016 to project the best Nigerian talents in art, media, entertainment, and sports to the rest of the world. He is a board member of the Lagos State Employment Trust Fund (LSETF) which tackles unemployment through wealth and job creation.

Comedian and actor, Basketmouth, is a graduate of Sociology from the University of Benin. Since discovering his comic skills, he has gone on to earn his place as one of Africa’s most successful comedians. He has launched several successful comedy projects, including Basketmouth Uncensored, Papa Benji and the Big Friday Show on MTV Base.

Comedian, actor and writer, Bovi Ugboma, holds a degree in Theatre Arts from Delta State University, Abraka. He has been active in the Nigerian entertainment industry since 2007, when he starred in the sitcom Extended Family.

In 2018 and 2021 Bovi hosted the Headies Awards, and has appeared in several Nollywood feature films, including It’s Her Day (which earned him an AMVCA nomination for Best Actor in 2017) and International Affairs. Presently, he runs Kountry Kulture Networks which produces for television, film and events.

Big Cabal CEO, Tomiwa Aladekomo, holds a master’s degree in Cultural Anthropology from Columbia University, New York. Between 2013 and 2016, Aladekomo served as  Senior Digital Manager at Nigerian Breweries Plc. In 2016, Ventra Media Group, a digital media agency, appointed him as Managing Director, a position which he held until December 2017. The next year, he was appointed CEO, Big Cabal Media.

Co-Founder of Future Africa, Andela and Flutterwave, Iyin Aboyeji is also confirmed as a speaker for this year’s edition of NECLive. He holds a bachelor’s degree in Legal Studies from the University of Waterloo, Canada. In 2014 he co-founded Andela, a talent accelerator company that specialises in scouting and discovering software developers. In 2015, he co-founded Future Africa, a platform that connects innovators and investors. The following year, he again co-founded Flutterwave which specialises in payment solutions.

Host of this year’s event, Bolanle Olukanni, is a television presenter known for hosting Moments with Mo on DStv and Project Fame West Africa.

Bolanle holds a bachelor’s degree in Communications and International Studies from Loyola University, Chicago. In 2015, she co-founded multimedia production company Sage & Walls, and in 2017, produced ‘God’s Wives’, her first documentary. She recently hosted an ‘International Women’s Month Special’ on Channels TV show, Rubbin’ Minds.

“We have gone the extra mile to put together an impressive line-up of participants who will do justice to the subject of this year’s event,” said Femi Falodun, CEO, ID Africa. “They bring a wealth of experience in business, tech, entertainment, and media to the table. They have the expertise to share insights and propose solutions that will lead the industry into a great future.”

The conference will feature a live music performance, comedy set and live stage dramatic exhibition. Viewers across the world can watch live on Hip TV (DStv channel 324 and GOTV channel 74), stream the event live on www.nec.ng or join the conversation on social media with the hashtag #NECLive8.

NECLive8 is organised by ID Africa in partnership with Huce Valeris, AV Edge, 7even Interactive, HipTV, Megalectrics, EDS, Big Cabal Media, Livespot, and BHM, with sponsorship support from Nigerian Breweries and MultiChoice.

For over 7 years, NECLive has attracted more than 12,000 physical participants and 20 million viewers and audiences on television and digital. Nigerian Entertainment Conference (often stylized as NECLive), with the hashtag #NECLive is an umbrella conference for the entertainment industry in Nigeria, which continually discusses the trajectory of the sector and shapes the discourse and practices surrounding it.

#NECLive is the marketplace for innovative ideas, products, the unveiling of dynamic solutions that will connect, engage and encourage industry collaborations for sustainable socio-economic development; while offering a brighter future on the continent.

Latest News

Temple’s Idris Olorunnimbe To Speak At NECLive8 

Posted on by Oluwadarafunmi Olanrewaju
20
Apr

As the clock ticks towards the eighth edition of NECLive, the conference organiser, ID Africa, has confirmed Idris Olorunnimbe, founder, Temple Management Company, as a lead speaker for the April 25, 2021 event. 

Olorunnimbe, 42, is one of the few Nigerian entrepreneurs taking practical approaches to solving the entertainment industry challenges, drawing from his experience in politics, entertainment, and law. 

Graduating from the University of Lagos with a Law degree in 2001, he was called to the Nigerian Bar the following year. He joined the successful campaign that launched then Governor Babatunde Raji Fashola (BRF) into office in 2007, kick-starting his career in public service as a Personal Assistant to the governor in his first term. He then served as Senior Special Assistant in 2011 until the end of BRF’s tenure. 

A serial investor, Olorunnimbe has founded, co-founded or invested in a preschool, record label, and at least one fashion brand. 

Guided by a passion for problem-solving,  Olorunnimbe ventured into the creative industry to start addressing the sector’s issues. As a starter, he established the Temple Management Company in 2016 to project the best Nigerian talents in art, media, entertainment, and sports to the rest of the world. In its first few years, the management company worked with the Mavin Crew; writer Victor Ehikhamenor; television personality Funmi Iyanda; producer Biyi Bandele, and Grammy Award-winning Nigerian artiste Lekan Babalola.

By 2017, he established the Temple Music Production label focused on producing, promoting, and distributing African music. The TMPL Motion Picture arm followed, adding to a long list of innovative ventures to solve creatives’ problems in the industry. Last year, the company released the commercially successful debut film ‘Meet the Kujus.’ 

Olorunnimbe’s vision for the industry is an expansive one. In March 2021, he rolled out the Ogidi Studios by Temple. The state-of-the-art production unit boasts a Neve Genesys Black Console, multifunctional sound production equipment, and a 17 by 11-foot green screen for visual effects. It also houses a post-production and photography unit, among others. 

Olorunnimbe is a board member at the Lagos State Employment Trust Fund (LSETF) which focuses on tackling unemployment through wealth and job creation. 

ID Africa’s CEO, Femi Falodun said: “Through his impressive work with The Temple Management Company and beyond, Idris Olorunnimbe has carved a niche for himself as one of the leading change agents in Nigerian entertainment. His wealth of experience and deep investments  make him a superb choice for the NECLive8 stage.”

“I have been in the entertainment industry for a fair amount of time, working in various advisory and mentorship capacities behind the scenes. With Temple, we are now working from the frontlines and we are ready to harness the energy of entertainment which I consider to be Africa’s most important sector.” Olorunimbe reasoned in a statement.

Unlike past editions, NECLive returns from a one-year hiatus, imposed by COVID-19 restrictions last year, as a hybrid media event combining a studio set-up of select speakers with live global broadcast across cable TV, other electronic channels and streaming via NECLive’s digital channels.

Other confirmed speakers at this year’s event include Nigerian comedian Bovi and co-founder Andela and Flutterwave, Iyin Aboyeji. NECLive8 will also feature a live performance from Basketmouth, one of Nigeria’s celebrated comedians.

For seven years, NECLive has attracted over 12,000 physical participants and 20 million viewers and audiences on television and digital. Nigerian Entertainment Conference (often stylised as NECLive), with the hashtag #NECLive, is an umbrella conference for Nigeria’s entertainment industry, which continually discusses the sector’s trajectory and shapes the discourse and practices surrounding it. 

#NECLive is the marketplace for innovative ideas, products, the unveiling of dynamic solutions that will connect, engage and encourage industry collaborations for sustainable socio-economic development; while offering a brighter future on the continent.

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How To Stand Out In A Saturated Entertainment Industry

Posted on by Oluwadarafunmi Olanrewaju
20
Apr

Now more than ever, the need to stand out in any career field has become more pertinent. Thanks to technology and communication, the entertainment space is now global. No matter the form of content you are looking for, you will find it in droves.

Is it music? As many genres and styles of music exist, there are many more artistes exploring and performing songs from each genre. As many movie genres exist, filmmakers are making them. When you decide to start a career in entertainment, you meet a saturated space that is not wanting for more content. And the truth of the matter is that there is no new content.

When singer, Rema, came to the scene, he wasn’t the only artist making music. Still, in a short while, he has managed to capture the Nigerian community’s attention and the international as well. When he debuted in 2019, he topped several charts in Nigeria at the end of the year. His song, Iron Man, was included on former US President Barack Obama’s summer playlist.

Instagram comedian,Taooma, started putting out her skits because she was trying to learn how to edit videos. She released her breakout video, ‘When your mum takes you to school,’ in 2019 and is consistent with her content. Today, she has over 1.7 million followers on Instagram and, according to Plaqad, earns up to one million Naira ($2500) per sponsored post on her Instagram page.

The conversation of achieving success in the entertainment industry has been a constant discussion point with young talent. Thankfully, the Nigerian Entertainment Conference is a place that has hosted several of these conversations over the years. Many industry professionals have touched on various points, and here are some of them.

Be Original

A lot of people underestimate originality. There is a lot of content out there, but you are what makes the difference. No two people are the same, and your content will reflect that, so be true to yourself. At NECLive 6, singer Simi said, ‘If you can be as original as possible as an artiste, there is a crowd that you will draw to yourself. Not because you’re trying to impress but because someone somewhere is connecting to your truth.’ So stay true to yourself and forgo the pressure of copying someone else’s style.

Know Your Audience

When you know who you want to make content for, it changes how you approach content creation. 

At NECLive4, Singer Banky W says, ‘You need to understand the market around you enough to say maybe I need to take some things that these people connect into and incorporate that into some of the things you do.’ Understanding who you want to consume your content allows you to create in a way and language that they can understand

Have Clear Goals

Many people go into the entertainment industry with no clear goals or plan. Thus, there is no consistency in their work, nor is the drive to stand out. Visions of money, cars and fame can only take you so far. It is not sustainable.

‘If you want to succeed in the music industry, dive into it for only one reason, for the love of it’, veteran comedian Basketmouth says at NECLive4.

Consistency Is Key

No one ever made one song or carved one artistic piece and expected that alone to be the measure of their work. Same way, in school, to prove your intellect, you take several tests. If you want to stand out, be consistent. When people come to depend on you for a specific thing, you become the template for others.

Be Discoverable

At NECLive6, media personality Frank Edoho said, ‘Nobody can market your content for you. You need to be consistent with distributing your talent on social media. All you have to do to be discoverable is to expose yourself.’ The only way people will see you is if you put yourself out there. And it’s not enough to dump what you create, be deliberate about how you put it out. 

The next edition of the Nigerian Entertainment Conference returns this Sunday, April 25, 2021. This year, #NECLive8 will be a hybrid media event combining a studio set-up of select speakers with live global broadcast across Cable TV, radio and online platforms. Some of Nigeria’s most brilliant professionals and accomplished entertainment industry stakeholders will explore the theme: ‘Building The Future’.

To learn more about the conference, visit nec.ng or contact [email protected]. Register here to watch the conference.

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Confirmed: Iyin Aboyeji, Co-founder of Andela and Flutterwave, To Speak At NECLive8

Posted on by Oluwadarafunmi Olanrewaju
19
Apr

Iyinoluwa Aboyeji, one of Africa’s most brilliant technology entrepreneurs, has been confirmed as a lead speaker for the 2021 edition of the annual Nigerian Entertainment Conference (NECLive). 

NECLive, the biggest gathering of professionals in the Nigerian entertainment industry, will hold on Sunday, April 25, 2021. The event is returning after a one-year hiatus, and this year’s edition, themed “Building The Future”, will be a hybrid media event, combining with a studio set-up of selected speakers with live global broadcast on cable TV and online.

Born on March 28, 1991, Iyinoluwa Aboyeji holds a bachelor’s degree in Legal Studies from the University of Waterloo, Canada. In 2014 he co-founded Andela, a talent accelerator company that specialises in scouting and discovering software developers. In January 2019, Andela raised $100 million in a funding round, which put the company’s valuation at over $600 million.

In 2015, Aboyeji co-founded Future Africa, a platform that connects innovators and investors. The company, popular in Africa’s tech space, is a major angel investor in the Nigerian financial market, and currently holds a portfolio of about 28 startups to whom it deploys investment funds, including 54Gene, Stears, Kobo360, Stem Café and Lori Systems. 

In 2016, Aboyeji co-founded Flutterwave, a fintech company that specialises in payment solutions. The company has processed over 140 million transactions on behalf of 290,000 businesses across Africa, the United Kingdom, the United States and Europe. The total value of these transactions, according to Flutterwave, adds up to over $9 billion. On March 10, 2021, Flutterwave announced that it had raised its valuation to $1 billion, making it only the fourth fintech unicorn in Africa.

Speaking on Aboyeji’s anticipated presence at NECLive8, Femi Falodun, CEO of ID Africa says, “He (Aboyeji) is a true inspiration for young innovators and entrepreneurs in Africa, and he is unarguably one of the most remarkable thinkers of this generation. We are delighted to have him on NECLive8.”

Other confirmed speakers at this year’s event include Nigerian comedians Basketmouth and Bovi; Nollywood star, Dakore Egbuson-Akande; veteran broadcaster Jacob Akinyemi-Johnson, and founder of the Temple Management Company, Idris Olorunnimbe. 

Over the span of seven years, NECLive has attracted over 12,000 physical participants and 20 million viewers and audiences on television and digital. Nigerian Entertainment Conference (often stylized as NECLive), with the hashtag #NECLive is an umbrella conference for the entertainment industry in Nigeria, which continually discusses the trajectory development of the sector and shapes the discourse and practices surrounding it. 

#NECLive is the marketplace for innovative ideas, products, the unveiling of dynamic solutions that will connect, engage and encourage industry collaborations for sustainable socio-economic development while offering a brighter future in the continent. 

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Confirmed: Bovi Ugboma Will Speak At NECLive 8 On Sunday, April 25

Posted on by Oluwadarafunmi Olanrewaju
19
Apr

One of  Africa’s most accomplished entertainers, Bovi Ugboma, has been confirmed as a lead speaker for the 2021 edition of the Nigerian Entertainment Conference (NECLive). 

NECLive, the biggest gathering of professionals in the Nigerian entertainment industry, will hold on Sunday, April 25, 2021. The event is returning as a hybrid media event, combining a studio set-up of selected speakers with a live global broadcast on cable TV and online.

Bovi will join other speakers and participants to discuss concrete solutions to some of the problems faced by professionals in the entertainment industry. Running with this year’s theme, “Building The Future”, he will speak about the various ways in which entertainment can be used as a vehicle for change and empowerment of Nigeria’s youth.

Born in Benin City in the Niger-Delta region, Bovi survived a difficult childhood – which had him change schools on three different occasions – and graduated with a bachelor’s degree in Theatre Arts from Delta State University, Abraka. Between 2004 and 2006 he worked as a personal assistant to Nollywood actor, Richard Mofe-Damijo. 

Bovi made his big break in 2007 when he starred in the sitcom Extended Family. By 2008 he had gained popularity online from appearing in comedy skits, including AY Makun’s parodies of Who Wants To Be A Millionaire. He also featured as a stand-up comedian in Nite of A Thousand Laughs, and by 2013 he organised his own comedy special, Bovi – Man On Fire, which drew critical acclaim and had sequels in 2014, 2017 and 2019.

In 2018 Bovi hosted the Headies Awards, and reprised the role in 2021. He has appeared in a number of Nollywood feature films, including It’s Her Day (which earned him an AMVCA nomination for Best Actor) and International Affairs. Presently, he runs a production house called Kountry Kulture Networks which delves into production for television, film and even events.

Other confirmed speakers at this year’s event include Nigerian comedian Basketmouth; Nollywood star, Dakore Egbuson-Akande; co-founder, Flutterwave and Andela, Iyin Aboyeji, and founder of the Temple Management Company, Idris Olorunnimbe. 

“There is a need for us to keep driving the right conversations,” says Bovi, confirming his readiness for NECLive8. “While the entertainment industry has recorded many milestones especially in recent years, we have only just scratched the surface. I’m  passionate about growth, and it’s always a pleasure to engage with like minds and move beyond rhetoric to practical action.”

Femi Falodun, CEO of ID Africa, says “Bovi is simply brilliant. His creativity and originality stand him out in a very competitive industry. We are very happy to have him once again on the NECLive stage this year and hope to learn a lot from his wealth of experience.”

Over the span of seven years, NECLive has attracted over 12,000 physical participants and 20 million viewers and audiences on television and digital. Nigerian Entertainment Conference (often stylized as NECLive), with the hashtag #NECLive is an umbrella conference for the entertainment industry in Nigeria, which continually discusses the trajectory development of the sector and shapes the discourse and practices surrounding it. The annual conference brings together music artists, comedians, Nollywood artists and other stakeholders in the entertainment industry such as producers, marketers, creative arts and media professionals. 

#NECLive is the marketplace for innovative ideas, products, the unveiling of dynamic solutions that will connect, engage and encourage industry collaborations for sustainable socio-economic development while offering a brighter future in the continent. 

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Hip TV To Broadcast Nigerian Entertainment Conference On Sunday, April 25 

Posted on by Oluwadarafunmi Olanrewaju
19
Apr

The countdown to the biggest gathering of Nigerian entertainment professionals has begun. The Nigerian Entertainment Conference (NECLive), which returns for its eighth edition, will find a home on HipTV, where a pre-recorded special broadcast will air, as well as a live event featuring keynote sessions and performances by some of Nigeria’s finest entertainment industry practitioners.

This year’s edition of NECLive, scheduled to hold on Sunday, April 25, 2021, will combine a studio set-up with a live global broadcast. It will explore the theme “Building The Future” and focus on implementable and sustainable solutions to the problems faced by stakeholders in the entertainment industry. 

The conference will feature discussions on entertainment as a tool for youth empowerment, as well as innovative ways for Nigerian creatives to expand their network and generate income.

NECLive8 is organised by ID Africa in partnership with Huce Valeris, AV Edge, 7even Interactive, HipTV, Megalectrics, EDS, Big Cabal Media and BHM, and with sponsorship support from Nigerian Breweries and MultiChoice.

NECLive8 will feature live music, drama and comedy. It will also mark the launch of NECLive Go!, a platform created to showcase and support founders solving the most challenging problems facing Nigeria’s creative industry. At NECLive8, ID Africa plans to premier the NECLive TV special, a production that highlights the most memorable moments from previous NECLive editions.

To watch NECLive8 and the live conversations surrounding this groundbreaking event, follow Neusroom or Netng on all their social media platforms, and remember to save the date – April 25, 2021 – so you don’t miss out on streaming live on the day of the event. It will be broadcast live on HipTV Channel 324 on DSTV and Channel 74 on GOTV, so be sure to tune in.

Over the past 7 years, NECLive has attracted more than 12,000 physical participants, 20 million viewers and audiences on television and digital. It is an umbrella conference for the entertainment industry in Nigeria, which continually discusses the trajectory of the sector and shapes the discourse and practices surrounding it. 

#NECLive is the marketplace for innovative ideas, products, the unveiling of dynamic solutions that will connect, engage and encourage industry collaborations for sustainable socio-economic development; while offering a brighter future on the continent.

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Jacob Akinyemi-Johnson To Voice NECLive8 Special Broadcast

Posted on by Oluwadarafunmi Olanrewaju
19
Apr

One of Africa’s most influential broadcasters, Jacob Akinyemi-Johnson, has been confirmed as the voice for the special broadcast to be aired during the eighth edition of the annual Nigerian Entertainment Conference (NECLive). 

NECLive, the biggest gathering of professionals in the Nigerian entertainment industry, will hold on Sunday, April 25, 2021. The event returns after a one-year hiatus. 

This year’s edition, themed “Building The Future,” will combine a studio set-up of selected speakers with a live global broadcast across cable TV and online.

Jacob Akinyemi-Johnson, known in entertainment circles as JAJ Da Mecca Don, is a broadcast journalist, on-air personality, news anchor, and media consultant. He started broadcasting for a primary school programme at age 10. In 1979, he started his professional career with a memorable stint at NBC’s AM/FM STEREO in Lagos (which later became Radio Nigeria), the nation’s first radio station. His unique presentation style made him popular with radio listeners before long, and by 1983 he was named Radio Personality of the Year. He anchored a Monday morning programme dubbed “The Dance Party” and a late evening show called “Nite Flight”, which endeared him to the listening public. By the early 1990s, fans christened him “Top Gun”, which referenced the 1986 Tom Cruise movie of the same name. 

In 1997, Akinyemi-Johnson joined the Silverbird Group. In 2006, he became General Manager of the Group and served in that capacity until February 2020, when he was appointed Chief Creative Officer. He is famous for his late evening music countdown show, “Top 7 Jams at 7 with JAJ The Mecca Don”, which airs on Rhythm 93.7 FM.

Akinyemi-Johnson has spent 41 years in the broadcasting industry. Fans and colleagues alike have lauded his longevity and creative prowess. He is also credited with launching or impacting the careers of artistes like DJ Waxxy, Modenine and many others.

“He deserves to be eulogised for introducing the term ‘OAP’ into the Nigerian broadcast firmament. It was Rhythm 93.7 that first employed the moniker back in ‘97,” Femi Sowoolu, a media consultant, tweeted in 2020.

NECLive8 is organised by ID Africa in partnership with Huce Valeris, AV Edge, 7even Interactive, HipTV, Megalectrics, EDS, Big Cabal Media and BHM, and with sponsorship support from Nigerian Breweries and MultiChoice.

“Radio has been one of the most important mediums for the growth and success of contemporary Nigerian music locally, thanks to the works of on-air personalities and DJs,” says Femi Falodun, CEO, ID Africa. “The legendary JAJ is one of the most prominent voices who laid the groundwork for a lot of what we now enjoy today – especially with Hip Hop, rap and pop music. He remains your favourite OAP’s favourite OAP, and is still a great influence after four decades.”

On his part, Akinyemi-Johnson, in confirming his participation, says: “I am elated. It’s an honour for me to have the opportunity to be part of an event of this nature. Entertainment in Nigeria is growing in leaps and bounds, especially the music, but we need to see the creative industry grow to its full potential.”

At NECLive8, Akinyemi-Johnson will voice the NECLive TV Special, a scripted 90-minute-long production, featuring a seven-year chronicle of the most powerful speakers and memorable moments from the NECLive stage between 2013 and 2020. The documentary-style production which will contain new, original recordings, archival materials and never-before-seen footage, will broadcast live on TV and also stream online.

Confirmed speakers for this year’s event include Nigerian comedians Basketmouth and Bovi; co-founder of Andela and Flutterwave, Iyin Aboyeji, Nollywood star, Dakore Egbuson-Akande; and founder of the Temple Management Company, Idris Olorunnimbe. 

Over the span of 7 years, NECLive has attracted more than 12,000 physical participants and 20 million viewers and audiences on television and digital. Nigerian Entertainment Conference (often stylized as NECLive), with the hashtag #NECLive, is an umbrella conference for the entertainment industry in Nigeria, which continually discusses the trajectory of the sector and shapes the discourse and practices surrounding it. 

#NECLive is the marketplace for innovative ideas, products, the unveiling of dynamic solutions that will connect, engage and encourage industry collaborations for sustainable socio-economic development; while offering a brighter future on the continent. 

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NECLive8: Big Cabal Media, Hip TV, 7even Interactive confirmed as Media and Creative Partners

Posted on by Oluwadarafunmi Olanrewaju
19
Apr

In the runup to Sunday, April 25, 2021, ID Africa has confirmed Big Cabal Media, Hip TV and 7even Interactive as media and creative partners for the eighth edition of the Nigerian Entertainment Conference. 

 

Big Cabal Media, an indigenous digital media company, creates super-engaging content that resonates with the African youth. Founded in 2014 by Bankole Oluwafemi and Seyi Taylor, and currently led by Tomiwa Aladekomo, the company drives the most engaging conversations around culture, innovation, entrepreneurship, entertainment, and everything that matters to today’s youth. Zikoko, one of its products, creates timeless and original text, images, memes, and video-based content across a range of genres. With over 1.9 million page views per month, and over 130,000 subscribers to its newsletter, the publication develops original content such as The Couch, Naira Life, and Zikoko Elevator, among others.

HipTV is a Nigerian cable television channel, owned by creative entrepreneur, Ayo Animashaun, and a subsidiary of the media company Smooth Promotions. Launched in 2007, it was meant to be a broadcast platform for Animashaun’s iconic publication Hip Hop World Magazine, but has since grown into one of Nigeria’s biggest music and entertainment TV channels. 

 

HipTV’s content is primarily focused on music videos, entertainment news, lifestyle programmes, and live broadcasts of entertainment events. It also has sole broadcasting rights to the Headies, Nigeria’s biggest music award show, organised by Smooth Promotions since 2006. With programmes like “Artistry Battle”,  “Crisp”, “Lyrics to Go”, “Top Notch” and “Trending”, HipTV has cemented its place as one of Africa’s major pop-culture platforms.

HipTV has supported the conference since its inception in 2013. In 2019, NECLive and HipTV set a new record for the channel’s longest uninterrupted live programme after broadcasting the conference for over nine hours. 

7even Interactive is an award-winning marketing communications agency specialising in advertising, digital services, and media strategy implementation. It is reputed for building campaigns that resonate with consumers and helping them experience brands. Established in 2015, the agency deploys disruptive campaigns using a digitally-driven approach to shaping modern brands. In 2016, its “Tough Job” media campaign for Fidelity Bank bagged eight awards at the annual Lagos Advertising and Ideas Festival (LAIF). In 2017, it became the first agency in West Africa to be awarded in the “Digital & Interactive Communication: Social Media” category at the Loeries International advertising awards held in South Africa, for its “FrixionVodka” campaign – a CSR initiative against rape.

Femi Falodun, CEO, ID Africa, says he is delighted to partner with Big Cabal Media, 7even Interactive, and HipTV for NECLive8. In his words, “7even Interactive is one of the most creative firms in the Nigerian marketing communications space. And we are happy to work with them to develop the right messaging for the NECLive8 audience. 

“Big Cabal and their properties, Zikoko and TechCabal are well plugged into pop culture and the tech business community that NECLive8 is trying to reach. They know the ecosystem and are well trusted across Africa.”

“NECLive8 is seeking to provide the tools, resources and connections that will further drive the change and innovation that the industry is yearning for. And HipTV is at the forefront of steering that change as well. We are glad to continue this 8-year-old partnership to build pathways for the future.” 

As the largest gathering of entertainment industry professionals in Nigeria marks its eighth edition, participants will explore the theme “Building The Future.” How can entertainment be an instrument for change? What can aspiring talents look out for as they pursue their dreams? What doors have been opened by the triumph of Burna Boy and Wizkid at the Grammys? How has COVID-19 affected the sources through which Nigerian artists earn income, and what other ways of making money can indigenous entertainers contemplate? These questions, among others, will be addressed at NECLive8.

The event will be hybrid, combining a studio set-up with a live global broadcast. This edition will also feature live music, live drama, and comedy. At NECLive8, ID Africa plans to premiere the NECLive TV Special, a production that highlights the most memorable moments from previous NECLive editions.

Confirmed speakers for this year’s event include Nigerian comedians Bovi and Basketmouth; co-founder, Flutterwave and Andela, Iyin Aboyeji; Nollywood star, Dakore Egbuson-Akande; and founder of the Temple Management Company, Idris Olorunnimbe. 

For over 7 years, NECLive has attracted more than 12,000 physical participants and 20 million viewers and audiences on television and digital. Nigerian Entertainment Conference (often stylized as NECLive), with the hashtag #NECLive is an umbrella conference for the entertainment industry in Nigeria, which continually discusses the trajectory of the sector and shapes the discourse and practices surrounding it. 

#NECLive is the marketplace for innovative ideas, products, the unveiling of dynamic solutions that will connect, engage and encourage industry collaborations for sustainable socio-economic development; while offering a brighter future on the continent. 

News

ID Africa Announces 8th Edition of NECLive Will Hold on April 25

Posted on by Neclive
10
Feb

ID Africa, owners of Netng and producers of Nigerian Entertainment Conference (NECLive), confirmed today that the eighth edition of the annual conference will hold on Sunday, April 25, 2021.

NECLive – the premier and largest gathering of entertainment industry professionals in Nigeria – will return as a hybrid media event combining a studio set-up of select speakers with live global broadcast across cable TV, radio and online platforms.

On April 25, 2021, NECLive8 will explore the theme: “Building The Future”, through the exploration of actionable steps and solutions proffered by some of Nigeria’s most brilliant professionals and accomplished entertainment industry stakeholders. The conference will focus on various ways of using entertainment as a vehicle, creativity as a tool and celebrity power as an agent of change to build a remarkable future for Nigeria’s youth.

NECLive8 will feature three main speakers who are leading the charge in rethinking the approach to consumer entertainment and creative enterprise across the world.

The event will be punctuated with live music by one of Nigeria’s most celebrated artistes, an enthralling live stage drama and comedy from one of the industry’s finest. NECLive8 will also include product unveilings, brand announcements and industry tributes. The studio audience will be made up of limited invited guests, while millions of viewers across the world will interact with the conference through the official digital channels.

NECLive Convener, Ayeni Adekunle says, “We set up NECLive eight years ago as an intervention towards building the industry of our dreams. Seven events, 450 speakers and panellists, 40 exhibitions and brands, and 12,000 attendees after, we are glad to be witnessing and facilitating the transformation of our home entertainment; or our music and media. And we are calling on the government, practitioners, fans and investors to come to the party.”

According to organisers, this year will also mark the launch of a new programme called NECLive Go! – a platform created to support innovators that are solving growth problems for creatives and the wider entertainment industry in Nigeria. Through NECLive Go!, innovators and entrepreneurs will pitch their ideas to investors and get the support they need to start or scale their products.

During NECLive8, ID Africa will also premier the NECLive TV Special, a scripted 90-minute long production, featuring a 7-year chronicle of the most powerful speakers and memorable moments from the NECLive stage between 2013 and 2020. The documentary-style production which will contain new, original recordings, archival materials and never-before-seen footage will broadcast live on TV and also stream online.

According to Femi Falodun, CEO, ID Africa, “Nigeria’s entertainment industry is full of energetic, enterprising and creative young people who are often the direct victims of poor governance, lack of opportunities and social injustice. They have also recently emerged as the leaders of a new national movement and drivers of an ongoing conversation about the future of our country.

“Our goal with NECLive8 is to provide the tools, resources and connections that will further drive the change and innovation that the industry is yearning for.”

Following a one-year hiatus due to the COVID-19 pandemic, the organisers expect that this hybrid edition will reach over 20 million people watching on TV, listening on radio and streaming live via Neusroom, Netng, as well as on NECLive’s Youtube, Facebook and other digital channels.

Interested parties can visit nec.ng or contact [email protected] or Anu – 234 701 024 0044 or Henry – 234 803 788 1838 for sponsorship enquiries