As Africa’s entertainment and creative industry prepares for the ninth edition of the Nigerian Entertainment Conference (NECLive), the conference organizer, ID Africa, has announced a partnership with Hit FM, a radio station in Calabar, Cross River State.
Founded in 2016 by Ugbe Patrick, Hit FM is an award-winning radio station that focuses on quality lifestyle auditory entertainment that covers the key areas that people connect with.
With the return of NECLive as a hybrid event on Friday, April 29, 2022, leaders and key players in the entertainment and creative industry are set to share their experiences, ask thought-provoking questions, brainstorm and seek to circumvent the challenges plaguing the industry.
To build on the success the African entertainment and creative industry has established so far, NECLive9 is themed, Sustaining The Africa Momentum.
According to NECLive Convener, Ayeni Adekunle, “In the past two years, we’ve seen how powerful entertainment and pop culture can be in influencing social change and driving narratives. NECLive has been at the forefront of conversations around moving the entertainment industry forward and maximising its potential; and for the ninth instalment, we’re continuing with this mission by engaging relevant stakeholders in discussions that will set the tone for the future of not just the industry but our continent as a whole.”
With over 470 speakers and panellists, 70 exhibitions and brands, 14,000 physical attendees spread across the successful eight editions of NECLive, ID Africa is organising NECLive9 in partnership with prestigious companies, including Hip TV, MTV Base, African Movie Channel, Trace TV, AV Edge, Huce Valeris, The GreenRoom Nigeria, Landmark, MultiChoice, Legit.ng, Plaqad, BHM, Big Cabal Media, Mirus Events, and X3M Ideas.
Leading communications advisory and media company, ID Africa, has announced that the ninth edition of the annual entertainment conference, NECLive, will be held on Friday, April 29, 2022, in Lagos, Nigeria. This year’s edition of NECLive, one of Africa’s biggest and longest running gatherings of entertainment and creative industry professionals, will return in-person for the first time in three years, as a hybrid event.
NECLive9 will blend an in-person event featuring a select number of guests, with online participants and a live global broadcast across cable TV, radio and online. The creative and entertainment industry platform which was founded in 2013 will feature a multinational roster of speakers, panelists and performers interacting with a live audience from around the world.
Themed “Sustaining The Africa Momentum”, NECLive9 will explore how African creatives and entertainers can use digital media and technology tools to build sustainable economic power for themselves, the industry, and their nations. The event will curate conversations and discussions focused on the cross-border opportunities available to Africa’s entertainment industry through the Africa Continental Free Trade Area (AfCFTA) when it becomes fully operational, as well as global opportunities available within diaspora communities.
In light of the upcoming 2023 general elections in Nigeria, NECLive9 will also delve into the role of creatives and the entertainment industry in nation building, including how to use entertainment as a vehicle for driving social change on the continent.
According to NECLive Convener, Ayeni Adekunle, “In the past two years, we’ve seen how powerful entertainment and pop culture can be in influencing social change and driving narratives. NECLive has been at the forefront of conversations around moving the entertainment industry forward and maximizing its potentials; and for the ninth installment, we’re continuing with this mission by engaging relevant stakeholders in discussions that will set the tone for the future of not just the industry but our continent as a whole.”
Femi Falodun, CEO, ID Africa added, “Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow. The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much needed conversation on how to sustain the Africa momentum.”
The conference will feature live performances by entertainers from across Africa, and will also include product unveilings, brand announcements and industry tributes.
NECLive9 will be held in-person in Lagos and simultaneously broadcast live across the world on DStv and on the NECLive website.
Interested parties can visit nec.ng or contact [email protected] and +2348099993512 for more information, partnership and sponsorship enquiries.
ID Africa, owners of theNETng and producers of Nigerian Entertainment Conference (NECLive) have opened registration for the 8th edition of the long running conference which holds on Wednesday, April 22, 2020.
NECLive, which is the premier and largest gathering of entertainment industry professionals in Nigeria is expanding its format to accommodate new activities, events and programmes in order to deepen its impact and shore up its contributions to Nigeria’s entertainment and creative industry.
For the past seven years, NECLive has run as an intensive full day, nine-hour event featuring powerful panel sessions, insights from industry leaders and critically innovative conversations. However for 2020, a new programme format has now been introduced which features various events, activities and experiences over a three-day period.
Past editions of NECLive have seen over 12,000 attendees, reached over 60 million viewers online and via live TV, and hosted over 450 industry experts as speakers and panelists, including MI Abaga, 2Baba, Omotola Jalade-Ekeinde, Simi, Davido, Bayo Adekanmbi, D’Banj, among others.
Come Wednesday, April 22, 2020 the NECLive8 programme will be expanded into a three-day event featuring keynote speeches, panel discussions, training workshops and masterclasses, product exhibitions, an awards show, performances and multiple satellite events holding in venues around Lagos.
The theme for the event: “Building The Future”, explores various ways of maximizing the potential and impact of recent strides in distribution, cinemas, events, promotions, exhibitions, productions and festivals, and how stakeholders can erect the infrastructure necessary to build the desired future for Nigeria’s creative and entertainment industry.
With this new approach, #NECLive8 hopes to broach tougher conversations and nudge stakeholders towards extracting more value from the ecosystem than is currently obtainable. The expansion also allows for opportunities to introduce more experiential consumer activations and activities which will offer more value to attendees, creatives and brand partners.
The two-day programme will now incorporate the standard elements of NECLive alongside new elements such as an awards dinner designed to celebrate the best of Nigerian entertainment, and a concert which will feature performances from across the spectrum of Nigeria’s entertainment industry.
“Since the 2019 edition of NECLive, we have been working hard behind the scenes to redesign the entire NECLive experience. Our goal is to offer more value to all attendees, our brand partners, entertainment industry professionals, performers and creatives in Nigeria, and we believe the 2020 edition will deliver this objective,” says Femi Falodun, ID Africa CEO.
Ayeni Adekunle, Founder and Convener of NECLive, also said, “We set up NECLive eight years ago as an intervention to rally everyone towards building the industry of our dreams. Eight years on, we are glad to witness and facilitate the transformation of our home entertainment, our music and our media. And we are calling on the government, practitioners, fans and investors to come to the party.”
NECLive will hold at the Landmark Center, Lagos on Wednesday, April 22, 2020 from 10am while the NECLive concert will take place at the same venue from 5pm the same day. Satellite events will hold on Thursday and Friday in various parts of Lagos.
NECLive8 Tickets are available in three categories, offering varying levels of access to the NECLive experience:
Regular: Live Conference (Keynotes & Panel discussions); Free for students with valid ID, event partners and volunteers.
Free: Live Conference. Available only to students with valid ID.
Speakers, panellists and performers will be announced soon on the official website, while interested attendees can now visit nec.ng for sponsorship enquiries and to register to attend.
ID Africa, owners of theNETng and producers of Nigerian Entertainment Conference (NECLive) have announced a new format for the 8th edition of the long running conference to be held on Wednesday, April 22, 2020. NECLive which is the premier and largest gathering of entertainment industry professionals in Nigeria will be expanding its format to accommodate new activities, events and programmes in order to deepen its impact and shore up its contributions to Nigeria’s entertainment and creative industry.
For the past seven years, NECLive has run as an intensive full day, nine-hour event featuring powerful panel sessions, insights from industry leaders and critically innovative conversations. Past editions of NECLive have seen over 12,000 attendees, reached over 60 million viewers online and via live TV, and hosted over 450 industry experts as speakers and panelists, including MI Abaga, 2Baba, Omotola Jalade-Ekeinde, Simi, Davido, Bayo Adekanmbi, D’Banj, among others.
Come Wednesday, April 22, 2020 the NECLive8 programme will be expanded into a two-day event featuring keynote speeches, panel discussions, training workshops and masterclasses, product exhibitions, an awards show, performances and multiple satellite events holding in venues around Lagos.
The theme for the event: “Building The Future”, explores various ways of maximizing the potential and impact of recent strides in distribution, cinemas, events, promotions, exhibitions, productions and festivals, and how stakeholders can erect the infrastructure necessary to build the desired future for Nigeria’s creative and entertainment industry.
With this new approach, #NECLive8 hopes to broach tougher conversations and nudge stakeholders towards extracting more value from the ecosystem than is currently obtainable. The expansion also allows for opportunities to introduce more experiential consumer activations and activities which will offer more value to attendees, creatives and brand partners.
The two-day programme will now incorporate the standard elements of NECLive alongside new elements such as an awards dinner designed to celebrate the best of Nigerian entertainment, and a concert which will feature performances from across the spectrum of Nigeria’s entertainment industry.
“Since the 2019 edition of NECLive, we have been working hard behind the scenes to redesign the entire NECLive experience. Our goal is to offer more value to all attendees, our brand partners, entertainment industry professionals, performers and creatives in Nigeria, and we believe the 2020 edition will deliver this objective,” says Femi Falodun, ID Africa CEO.
Ayeni Adekunle, Founder and Convener of NECLive, also said, “We set up NECLive eight years ago as an intervention to rally everyone towards building the industry of our dreams. Eight years on, we are glad to witness and facilitate the transformation of our home entertainment, our music and our media. And we are calling on the government, practitioners, fans and investors to come to the party.”
NECLive will hold at the Landmark Center, Lagos on Wednesday, April 22, 2020 from 10am while the NECLive concert will take place at the same venue from 5pm the same day. Tickets will be available in three categories, offering varying levels of access to #NECLive8:
Regular: Live Conference (Keynotes & Panel discussions); Free for students with valid ID, event partners and volunteers.
Free: Live Conference. Available only to students with valid ID.
Registration opens in February 2020, while speakers, panellists and performers will be announced soon on the official website. Interested attendees and sponsors can visit nec.ng for more information.
Entertainment in Nigeria has been estimated to become a $9.9 billion industry by 2022 and what this means is that this huge amount of revenue is going to be plucked by those who position themselves to benefit the most from it.
Based on this information, the CEO of ID Africa, Mr Femi Falodun said that data will play a key role in determining the success of businesses in the entertainment industry.
He also said that entertainers and service providers should go beyond just doing the job and also provide feedback and report on the services they render. This will help to create data on the value of their services and also give them a tested process that they can replicate in future projects.
The registration for the seventh edition of the Nigerian Entertainment Conference, #NECLive7 will end by midnight today, April 19, 2019.
If you haven’t still registered to attend the conference, now is the best time to log on to www.nec-staging.ieikife7-liquidwebsites.com to register. The registration process is easy and you don’t have to pay or buy any tickets to attend. It is absolutely FREE.
NECLive7 promises to be the best edition of the conference so far and participants can expect to meet and interact with some of the most inspiring personalities from Africa’s largest creative and entertainment industry.
This year’s event which will tackle the importance of consumer and data to the growth of the industry in the future will hold on Wednesday, April 24 at Landmark Event Centre, Victoria Island, Lagos.
You have till midnight today to get registered, please hurry and do it now!
#NECLive is brought to you by ID Africa, in partnership with African Creative Foundation, MultiChoice, Livespot, Huce Valeris, and BHM.
This year’s edition of the Nigerian Entertainment Conference, NECLive7 is around the corner and in order to get ready for the D-day, ID Africa, the organizers of the event are wrapping up registrations for the conference.
Although the event is free and open to everyone, participants are expected to register online atwww.nec-staging.ieikife7-liquidwebsites.com to gain access to the conference. If you intend to attend the conference, and you haven’t registered yet, this is your chance to hurry up and do so.
After midnight on Friday, April 19, the registration portal will close and those who failed to register may not be allowed into the venue of the event.
#NECLive7 will hold next Wednesday, April 24, 2019 at Landmark Event Centre, Victoria Island, Lagos. Biggest names in the entertainment industry will grace the event and the theme of discussion will be centred on:‘Mobile, Data, Consumers and The Future Of Entertainment’.
NECLive is brought to you by ID Africa, in partnership with African Creative Foundation, MultiChoice, Livespot, Huce Valeris, and BHM
I’m happy to welcome you to the fourth Edition of Nigerian Entertainment Conference. I can’t believe we’ve been doing this for four years – with the sweat and blood of friends, team members and organizations who are committed to working with us to build the industry of our dreams.
Today as we gather here, we are at a critical period in our existence as a nation. The old issues are still around – epileptic power supply, fuel scarcity, security challenges, bad tools, poor healthcare, unemployment and underemployment, and so much more. And they’re joined by new issues that threaten to drown us. We are battling terrorism, feeling the impact of fallen global oil prices; even as youth continue to search for personal and national identities.
With all these problems and more, why should any government take a minute off and look at the creative industry? Why should we even be discussing entertainment at all when we’re trying to fix roads and kill Boko Haram and increase power supply? Why should anyone besides Ali Baba believe that entertainment business is serious business?
Because as everyone who should know has admitted – it’s time to look at the non-oil sector if we are serious about diversifying our economy. We’ve missed at least two opportunities to diversify, in the face of dwindling income from oil. It will be a disaster if we miss this one.
So if we must look at other means, what are our immediate options? The regular suspects are taxation and agriculture. The government already plans to earn 5 Trillion Naira from taxation in 2016. We’ve seen the power of agriculture from the pre-oil boom era, we’ve seen that, according to the International Food Policy Research Institute, the value of agriculture in Nigeria is over 100 billion dollars. This is projected to grow to 256 billion dollars by 2030, if that sector is properly harnessed.
But where are the figures for entertainment? Is it possible that the private and public sectors are underestimating and ‘unlooking’ an industry that can be a top-three earner in a non-oil economy? Is it possible that the creative and entertainment industry may become the last hope for the Nigerian economy?
Here are some facts from Hollywood and Bollywood.
Here’s what we know about the entertainment industry in Nigeria.
What could the future look like if we made the right investments and build the right systems? What should government do? What should practitioners do? What’s the responsibility of the allied sectors which today, will include telecommunications, brewing, banking, PR and advertising?
I hope everyone here today will be able to have clear answers by the time we leave here this evening.
At Nigerian Entertainment Today, we will continue to follow global best practices in helping consumers connect with the music, news, culture and entertainers they love. We will continue to provide a platform for entertainers and creators to connect with their fans and the brands that care about them. That’s why we started test running Orin.ng in 2015. Today I’m happy to announce that Orin.ng is available to all labels, musicians, DJs, artistes and promoters to upload and share their music to the world. We are giving you an opportunity to stop offering your music for free downloads on Soundcloud and Hulkshare. There are already a couple of platforms with the right technology to sell your music online. Your true fans can find them there – be it Spinlet or MTN Music Plus or Cloud 9. But if they want to listen for free, the way of FM radios, please use Orin.ng. Fans can listen, like and share their favourite songs and videos. We are committed to making sure that we build the largest community of Nigerian music fans in the world. We cannot achieve it without the labels and artistes.
I pray God will spare my life to see a day when Nigerian music will no longer be available for free download online.
Also we announce today, the launch of NETSHOP. With over 5 million active users on THENETng we discovered in 2015 that we may be the best place for those selling entertainment products to meet those looking to buy those products. Asa is having her first Nigerian solo concert in May. Where do most of her fans catch up on what’s happening with her? THENETng. Darey is planning for the fourth edition of ‘Love Like A Movie’ . Where’s the best place to get details and buy tickets to see the show? THENETng. We are blurring the lines between journalism and e-commerce, hoping to make it easier for the industry to get their products across to consumers through NETSHOP; and for consumers to access the products, events, and properties they love.
What I expect is that more people will be encouraged to produce and create if they do not have to bother with how to sell. Of course there will be PR and Marketing support from our sister companies BlackHouse Media and ID Africa, for those who decide to use Orin and NETSHOP.
Finally, we are announcing today, the inauguration of an annual Readers’ Choice Awards, to select one individual worthy to be called ‘Entertainer of The Year’. It will be a big decoration we hope will encourage actors, comedians, musicians, and others, to do the best work possible, while maintaining a great relationship with the fans. ‘Entertainer’ will debut in 2017. NET Honours will also now be given out at this event.
Since THENETNG debuted on November 23, 2009, we have worked tirelessly to build what we believe will become the world’s number one source of everything you need to know about Nigerian entertainment. Today, 36,000 stories, 6 billion page views, 15 million video views, 5 million users, and 77 months after, I’m happy to say we are firmly positioned to break barriers and build tomorrow.
I believe, as those who know me will agree, that it is possible.
I want to thank you again for coming out. I look forward to having a great time.
