Category Archives: Latest News

As Africa’s entertainment and creative industry prepares for the ninth edition of the Nigerian Entertainment Conference (NECLive), the conference organizers, ID Africa, have announced the conference’s partnership with 7Even Interactive, a full-service marketing and communication agency in Nigeria.

Founded in 2015, 7Even Interactive is an award-winning marketing and communication agency that has been strategic in delivering cutting-edge digital services and media strategies that resonate with youths to consumers. 

With the return of NECLive as a hybrid event on Friday, April 29, 2022, leaders and key players in the entertainment and creative industry are set to share their experiences, ask thought-provoking questions, brainstorm, and seek to circumvent the challenges plaguing the industry.

To build on the success the African entertainment and creative industry has established so far, NECLive9 is themed, Sustaining The Africa Momentum.

According to NECLive Convener, Ayeni Adekunle, “In the past two years, we’ve seen how powerful entertainment and pop culture can be in influencing social change and driving narratives. NECLive has been at the forefront of conversations around moving the entertainment industry forward and maximising its potential; and for the ninth instalment, we’re continuing with this mission by engaging relevant stakeholders in discussions that will set the tone for the future of not just the industry but our continent as a whole.” 

With over 470 speakers and panellists, 70 exhibitions and brands, 14,000 physical attendees spread across the successful eighth editions of NECLive, ID Africa is organising NECLive9 in partnership with prestigious companies, including Hip TV, MTV Base, African Movie Channel, Trace TV, AV Edge, Huce Valeris, The GreenRoom Nigeria, Landmark, MultiChoice, Legit.ng, Plaqad, BHM, Mirus Events, Big Cabal Media, and X3M Ideas.

With barely a month to the biggest entertainment conference in West Africa, Nigerian Entertainment Conference (NECLive), ID Africa has partnered with African Movie Channel AMC for the ninth edition.

Slated to hold on Friday, April 29, 2022, at Landmark, Lagos, NECLive will be returning as a hybrid event, and ID Africa’s partnership with AMC is expected to help the event reach over 20 million people watching on the respected channel and other Cable TV.

AMC has been a proponent of African talent, initiatives, creatives and entertainment. Launched in February 2005 as African Movie Channel UK Limited, AMC started operation in April 2006 as a channel dedicated to top-quality Nollywood and other African movies.

For the past eight editions, NECLive has successfully played a vital role in engaging industry leaders in the entertainment industry, and this ninth edition themed, “Sustaining The Africa Momentum”, is geared toward using technology and digital means to build and sustain the progress made so far.

Speaking ahead of the event, Femi Falodun, CEO of ID Africa, said:

“Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow. The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum.”

NECLive9 is organised by ID Africa in partnership with Hip TV, MTV Base, Trace TV, 7Even Interactive Limited, AV Edge, Huce Valeris, The GreenRoom Nigeria, Landmark, MultiChoice, Legit.ng, Plaqad, BHM, Mirus Events, Black Cabal Media, and X3m Ideas.

Big Cabal Media, the owners of Zikoko and Tech Cabal, has joined the growing list of organisations and individuals partnering with ID Africa for the ninth edition of the Nigerian Entertainment Conference (NECLive), West Africa’s largest gathering of creative and entertainment professionals, holding on Friday, April 29, 2022, at Landmark Event Centre, Lagos.

Through its youth-centric platforms, CEO of Big Cabal Media and NECLive8 speaker, Tomiwa Aladekomo, confirms that the company will be providing full media coverage for NECLive9. 

Founded by Bankole Oluwafemi and Seyi Taylor in 2014, BCM has excelled as an indigenous digital media company that creates super-engaging content around culture, entertainment, entrepreneurship, innovation, and other areas that resonate with today’s African youth. In March, BCM raised a $2.3 million seed round funding.

This year, NECLive returns as a hybrid event featuring a select number of guests with online participants and a live global broadcast on cable TV and across other media channels. The conference will bring together African creatives and entertainers to explore the theme, ‘“Sustaining The Africa Momentum.” With a focus on answering some key questions, NECLive9 will seek to help stakeholders in the entertainment industry drive social change through the use of digital media and technology tools, as well as create sustainable wealth, build democracy and economic power in Africa.

NECLive9 is organised by ID Africa in partnership with Hip TV, MTV Base, African Movie Channel, Trace TV, 7Even Interactive Limited, AV Edge, Huce Valeris, The GreenRoom Nigeria, Landmark, MultiChoice, Legit.ng, Plaqad, BHM,  Mirus Events, and X3M Ideas.

The ninth edition of the Nigerian Entertainment Conference (NECLive) is scheduled to hold on Friday, April 29, 2022, with speakers, panelists, and performers from all around Africa coming together to discuss the theme, ‘Sustaining The Africa Momentum’. Registration for the event and reservation of seats is currently ongoing at Nec.ng.

As we countdown to the big day, here are nine things you need to know about the ninth edition of NECLive.

1. The Nigerian Entertainment Conference was founded in 2013 and since then, it has served as a platform for discussing challenges, exchanging ideas, and finding a strengthened pathway for the Nigerian entertainment industry to thrive.
2. The conference will hold on Friday, April 29, 2022, at 9 AM (WAT) as it returns in-person for the first time in three years as a special hybrid event to be held at Landmark Event Centre in Lagos and simultaneously broadcast live on cable TV and online platforms.
3. NECLive9 is themed, “Sustaining The Africa Momentum”, and the event is expanding beyond Nigeria into a pan-African conference that would address continental issues affecting the creative and entertainment industry.
4. Participants can register to attend NECLive9 by selecting from the three available categories on www.nec.ng. These categories include the physical attendance at the Lagos venue which is limited and strictly by invitation, the virtual participants who will watch the live stream of the conference via digital platforms, and viewers watching the live broadcast on Hip TV (for DStv and GOtv subscribers).
5. Conversations at NECLive9 will explore how African creatives and entertainers can use digital media and technology tools to build sustainable economic power for themselves, the industry, and their nations as well as how to use entertainment as a vehicle for driving social change on the continent.
6. As Nigeria prepares for the 2023 general elections, NECLive9 will also delve into the role of creatives and the entertainment industry in nation-building, amongst other salient social issues.
7. Aside from the impactful speeches and panel discussions by players in the entertainment industry, the conference will also feature live performances by entertainers from across Africa and include product unveilings, brand announcements, and industry tributes.
8. NECLive9 is organised by ID Africa in partnership with Hip TV, MTV Base, African Movie Channel, Trace TV, 7Even Interactive Limited, Legit NG, AV Edge, Huce Valeris, The GreenRoom Nigeria, Mirus Events, Landmark Centre, MultiChoice, Plaqad, BHM, and X3m Ideas.
9. Registration for NECLive9 closes on April 22, and there will be no manual registration at the venue.

#NECLive is the marketplace for innovative ideas, products, the unveiling of dynamic solutions that will connect, engage and encourage industry collaborations for sustainable socio-economic development; while offering a brighter future on the continent.

Exactly a month after announcing the date and theme for the ninth edition of the Nigerian Entertainment Conference (NECLive), leading communications and strategic advisory company, ID Africa, has now opened registration for the annual entertainment and creative industry conference.

The NECLive portal, www.nec.ng is now open for registration and reservation of seats for the conference, ID Africa announced.

Since the conference was founded in 2013, it has served as a platform for discussing challenges, exchanging ideas and finding a strengthened pathway for the Nigerian entertainment industry to thrive. 

For the ninth edition themed, “Sustaining The Africa Momentum”, the conference is expanding beyond Nigeria into a pan-African conference and would address continental issues affecting the creative and entertainment industry.

Femi Falodun, the CEO of ID Africa, said, “NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum.”

How to be part of NECLive9.

The conference will hold on Friday, April 29, 2022, at Landmark Event Centre in Lagos, Nigeria, as it returns in-person for the first time in three years as a hybrid event.

It will blend an in-person event featuring a select number of guests with online participants and a live global broadcast across cable TV, radio and online.

There would be three categories of attendees at NECLive9 – the physical attendance at the Lagos venue which is limited and strictly by invitation, the virtual participants who will live stream the conference via digital platforms, and lastly, viewers or listeners participating via cable TV and radio stations.

What to look out for

Since its first edition in 2013, NECLive has remained the major event for brainstorming, sharing insights, ideas, and solutions to challenges facing the Nigerian entertainment and creative industry.

The conference is expanding into a continental event for the ninth edition. For its first continental edition, NECLive will explore how African creatives and entertainers can use digital media and technology tools to build sustainable economic power for themselves, the industry, and their nations. 

It will also curate conversations and discussions focused on the cross-border opportunities available to Africa’s entertainment industry through the Africa Continental Free Trade Area (AfCFTA) when it becomes fully operational, as well as global opportunities available within diaspora communities.

As Nigeria prepares for the 2023 general elections, NECLive9 will also delve into the role of creatives and the entertainment industry in nation-building, including how to use entertainment as a vehicle for driving social change on the continent.

The event will also feature live performances by entertainers from across Africa and include product unveilings, brand announcements, and industry tributes.

ID Africa, organisers of the Nigerian Entertainment Conference (NECLive), has opened registration for the ninth edition of the annual entertainment conference, which holds on Friday, April 29, 2022, in Lagos, Nigeria.

The leading communications and strategic advisory company announced that registration begins on Monday, March 14, 2022, on Nec.ng, as the conference returns in-person for the first time in three years as a hybrid event.

According to the organisers, NECLive9 will blend an in-person event featuring a select number of guests with online participants and a live global broadcast across cable TV, radio and online.

This year, participants are grouped into three categories: the physical attendees who will attend the conference at Landmark Event Centre in Lagos, online participants – who will join the conference via digital channels, as well as viewers and listeners on cable TV and radio.

ID Africa said the Nec.ng portal is now open for all to register to attend the conference for free or pay an access fee to experience all that comes with this year’s event.

West Africa’s biggest and longest-running entertainment conference, founded in 2013, will feature a multi-national roster of speakers, panellists and performers interacting with a live audience from around the world. 

As NECLive9, themed “Sustaining The Africa Momentum”, expands into a pan-African event this year, the organisers say the conference will delve into the role of creatives and the entertainment industry in nation-building. It will also lead conversations on how African creatives and entertainers can use digital media and technology tools to build sustainable economic power for themselves, the industry, and their nations.

Femi Falodun, CEO of ID Africa, said NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum because “Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow.”